Since its founding in 2017, 101 Copenhagen has established itself as a distinctive voice in the global design landscape. Rooted in Scandinavian design traditions and inspired by Japanese minimalism, the brand creates furniture, lighting, and accessories that blur the boundaries between functional design and sculptural art.
Interview with Mads Pedersen, PR & SoMe Manager at 101 Copenhagen.
What are the main areas of activity of the company?
Mads Pedersen: Design at 101 Copenhagen is not just about aesthetics. It is about atmosphere, materiality, and sensory experience. Every piece is designed in-house and brought to life through close collaboration with skilled artisans and manufacturers. The collections are defined by organic forms, muted tones, and tactile surfaces, creating a visual language that feels both contemporary and timeless.
101 Copenhagen operates internationally with core activities focused on the design, development, and distribution of high-end furniture and interior objects. Through strong relationships with retailers, architects, and interior designers, 101 Copenhagen delivers thoughtful and refined pieces for residential, hospitality, and commercial projects.
What’s the news about new products?
M.P: In the second half of 2025, 101 Copenhagen is expanding its design universe with new materials and silhouettes. One of the highlights is the introduction of the Nama Collection – a series of sculptural dining chairs and lounge chairs. Inspired by traditional Japanese stick chairs, the Nama Dining Chair blends raw simplicity with refined craftsmanship. Its name – Nama, meaning “raw” and “natural” in Japanese – reflects its minimalist design, where every curved wooden element serves a structural purpose. Lightweight, elegant, and durable, the chair is available with or without armrests, making it versatile for both private and commercial spaces
What are the ranges of products?
M.P: The current collection includes a curated range of furniture, lighting, and home accessories. Each product reflects the brand’s signature design approach, from lounge chairs and coffee tables to statement lighting and hand-painted ceramic pieces. Collections such as Brutus, Sumo, and the Toe Chair showcase the brand’s innovative thinking by combining bold proportions with subtle detailing.
At what stage is the market where you are currently active?
M.P: 101 Copenhagen continues to perform strongly in a competitive yet growing global market. There is increasing demand for high-quality, design-driven products across Europe, North America, and Asia. Customers are seeking authentic craftsmanship and timeless expression, which are key values of the brand.
What can you tell us about market trends?
M.P: Interior trends are leaning toward sculptural forms, organic materials, and warm, natural tones. With its commitment to these principles, 101 Copenhagen is well aligned with the direction of the market. As consumers move toward more conscious purchasing decisions, there is a growing appreciation for fewer but better-designed pieces that tell a story.
What estimations do you have for 2024?
M.P: Looking ahead, the outlook for the rest of 2025 is positive. The brand expects continued growth driven by strong demand, strategic market expansion, and the success of upcoming collections. With a clear design vision and a growing global presence, 101 Copenhagen is poised to further strengthen its position in the contemporary interior design sector.