SIRO is a leading provider of innovative furniture fittings and lighting solutions. The company’s products blend functionality with high-end design, catering to both end consumers like carpenters and industry professionals. From sleek, modern handles and knobs to advanced LED lighting systems, SIRO sets trends in the furniture and lighting industries.
What are the main areas of activity of the company?
SIRO specializes in two key areas: Furniture Fittings and Lighting Solutions. We offer a wide range of handles, knobs, and hooks in various finishes and styles, along with advanced LED lighting systems tailored for interior and furniture applications.
What’s the news about new products/services?
Our latest product range includes a new family of round, edge-free handles and knobs, available in sleek finishes like matte black, brushed gold, stainless steel effect, and glossy black chrome. Additionally, SIRO Special Lighting proudly presents this year’s new Freecut stars: Viper, Diamond Pro, and Flexline48. These innovative LED solutions are meticulously designed specifically for carpenters, offering unparalleled simplicity and efficiency. Our LED strips can be effortlessly trimmed without any spacing intervals, providing maximum flexibility for every project. The Viper series stands out with its robust craftsmanship, ensuring durability and reliability. Diamond Pro adds a touch of elegance with its sophisticated lighting effects, while Flexline48 offers versatile installation options for wet environments. Thanks to SIRO’s PushPower system, cable-free and battery-free mounting in furniture becomes effortlessly easy.
What are the ranges of products/services?
SIRO provides a comprehensive range of furniture fittings, including handles, knobs, hooks, and innovative LED lighting solutions, all under the theme “Fashion for Furniture.” Our offerings merge aesthetics with practical functionality, keeping pace with modern furniture trends.
One of the standout products in our collection is the PushPower system. This revolutionary system features wireless and battery-free switches, enabling control of lighting without any external power source. You simply press a switch, and it powers the light wirelessly, removing the need for wiring or replacing batteries. This offers maximum flexibility in placement and hassle-free installation without any need to modify furniture or walls with wiring. PushPower combines sleek, modern furniture design with advanced technology. Additionally, we offer the Fliplens technology, allowing flexible adjustment of lighting direction to highlight specific areas of furniture and create various lighting moods. Together, these innovative and stylish products make SIRO a leader in smart, stylish furniture fittings.
What is the state of the market where you are currently active?
The furniture fittings and lighting market is evolving rapidly. There is growing demand for minimalistic, versatile designs and integrated lighting solutions that enhance user experience. Our focus is on providing high-quality products that align with current trends while maintaining functionality and aesthetic appeal.
What can you tell us about market trends?
Sustainability, easy installation and integration at home, and customization are the leading trends in our industry. Customers are looking for durable, eco-friendly materials and lighting systems that can be controlled wirelessly. There’s also a strong preference for personalized designs, allowing homeowners to create spaces that reflect their individual style.
What are the most innovative products/services marketed?
Our Free-Cut LED stripes, which can be cut to any size and seamlessly integrated into furniture, stands out as one of our most innovative products. Additionally, our new round, edge-free handle series merges sleek aesthetics with ergonomic functionality, providing a modern and user-friendly touch to any piece of furniture.
What estimations do you have for the rest of 2024?
We anticipate strong growth in both the furniture fittings and lighting sectors for the rest of 2024, driven by new product launches and increasing demand for smart, sustainable solutions. Our goal is to further expand our market presence in Europe and collaborate with more industry partners, ensuring that SIRO remains a go-to brand for high-quality, design-forward solutions.
We see 2025 as our “Fashion Statement” year! With new products and collections, we’re not just aiming to conquer the market, but also to set trends. We expect solid growth and many shining customers. The demand for custom designs and smart technologies is rising, and we’re ready to meet it with style. Our goal: To dress every piece of furniture like it’s ready to strut down the runway. Because Fashion for Furniture isn’t just a slogan – it’s a lifestyle!