SOBY is a family-owned company that since 1961 has specialized in developing, manufacturing and selling machinery and equipment for the agricultural industry.
Interview with Jan Lund, Director CCO/COO at SOBY.
A brief description of the company and its activities.
Jan Lund: Today, our focus is the handling and aeration of grain and other crops. We advise and service customers in the agricultural industry through a dealer network that knows the products and services for the best advice and after-sales service.
To maintain our high-quality standards and delivery reliability, we keep all our development and production at our factory in Denmark. We have approx. 50 employees and sell our machines primarily in Europe.
What are the main areas of activity of the company?
J.L: We work in the part of grain handling coming in from the field, drying and until the grains are safe in the bins/facilities and stabile for storage.
What’s the news about new products/services?
J.L: The topics right now are machines for higher capacity, optizimising our machines for more grain types and expand services for predictive maintenance.
What are the ranges of products/services?
J.L: Through our local dealer within grain handling, we deliver machines for projects, single machines and easy access to spares for local service.
What is the state of the market where you are currently active?
J.L: It seems that the Agro Industry in Europe generally is in good shape. We see both interesting projects coming in, but also the “daily” business in terms of single machines and spare parts turns upwards.
What can you tell us about market trends?
J.L: The demand in terms of capacity in grain facilities, even on small and mid-size farms, are increasing. And we see more customer needs for cleaning up the machines after each grain type.
What are the most innovative products/services marketed?
J.L: In 2015 we introduced the SOBY Grain Pump. It has been very successful as the reliability are over any other equipment in the market for the same purpose.
What estimations do you have for the beginning of 2025?
J.L: We are quite optimistic about 2025. After some years with some uncertainty in the grain market for several reasons, we think we reach “a new normal” for 2025 and perhaps also 2026.