Artistic Paver Mfg. designs and manufactures premium concrete pavers and coping systems engineered for pool decks, patios, driveways, and outdoor living. Their surfaces are known for comfort underfoot, salt-water resistance, and slip resistance, supporting architects, builders, and premium residential projects across North America.
https://www.artisticpavers.com
Interview with Darrell Fletcher, Marketing Manager at Artistic Paver Mfg.
What are the main areas of activity of the company?
Darrell Fletcher:
- Manufacturing of architectural pavers and coping for pool and landscape applications.
- Specification support for architects/designers (samples, specs, technical guidance).
- Distribution enablement through regional dealers and partners.
https://www.artisticpavers.com/products
What’s the news about new products?
D.F: We’re continuing to expand the EuroLock™ line with new formats and curated modern colors designed specifically for today’s pool environments. Alongside this, we’re enhancing our digital specification tools updated swatches, spec sheets, and simplified request forms to streamline the way architects, designers, and builders integrate our products into their workflows.
Explore more: https://www.artisticpavers.com/products
What product ranges do you offer?
D.F: Our portfolio includes several specialized families: StepLock®, Roadlock®, Coping®, Planklock®, Custom Pavers® and our New EuroLock™ series!. Each line is engineered for specific applications, ranging from pool decks and patios to driveways and integrated coping systems.
Full lineup: https://www.artisticpavers.com/products
What is the current state of the market where you operate?
D.F: The outdoor-living sector remains resilient despite broader economic fluctuations. We continue to see steady investment across premium residential, hospitality, and amenity-driven developments, as homeowners and commercial clients prioritize long-term value over short-term cost. Demand is shifting toward durable, low-maintenance hardscapes that deliver comfort, safety, and improved heat-mitigation especially in high-traffic pool, patio, and recreational environments.
We are also placing greater emphasis on educating customers about our RoadLock® pavers, which are engineered specifically for vehicular and driveway applications. As more builders and homeowners upgrade driveways as part of overall property enhancements, RoadLock® provides a premium alternative to poured concrete, delivering superior strength, aesthetics, and long-term performance.
What market trends are you observing?
D.F: We’re seeing several strong and consistent trends across the outdoor living and hardscape industry:
• Design Simplification
There is a clear shift toward cleaner, more modern aesthetics. Larger paver formats, rectified edges, and monochromatic or neutral color palettes continue to dominate high-end residential and hospitality projects. Clients are looking for outdoor spaces that feel architectural, minimal, and cohesive with contemporary home design.
• Performance-Driven Materials
Functionality is becoming just as important as aesthetics. There is rising demand for surfaces that offer:
- Slip resistance for pool decks and wet environments
- Salt-water durability, especially with the growth of salt-chlorinated pools
- Heat and light reflectance, helping surfaces remain cooler under intense sun
- Texture variations that balance comfort underfoot with practical traction
These factors are increasingly influencing material selection, particularly in markets with extreme heat and coastal climates.
• System-Based Design Thinking
Architects and designers are shifting away from mixing multiple suppliers and instead prefer integrated systems coordinated paver + coping solutions from the same manufacturer. This approach:
- Ensures visual consistency
- Speeds up installation
- Reduces long-term maintenance issues
- Streamlines ordering and jobsite logistics
This is a major reason why our families like Steplock: Specifically our number one product Shellock® and our newest product line EuroLock™, and we have seen heightened demand, they offer turnkey packages that simplify the entire construction process.
• Growing Focus on Vehicular Applications
With the increase in modern driveway and entryway redesigns, we’re also seeing strong growth in vehicular-rated paver systems. Our Roadlock® series, engineered for driveways and heavy-load applications, is becoming a popular choice among homeowners and commercial clients seeking both durability and elevated design.
More insights: https://www.artisticpavers.com/products
What are your most innovative products on the market?
D.F: Several of our lines stand out for their engineering, aesthetic appeal, and practical performance:
Shellock®
Our flagship coastal-inspired surface, known for its natural seashell aggregate, comfort underfoot, and refined texture. Shellock® provides a luxurious feel while staying cooler in hot climates making it a premier choice for high-end pool decks, luxury residences, and resort environments.
EuroLock™
A next-generation modular paving and coping system that integrates pool deck surfaces, edges, and transitions into a single unified design. EuroLock™ streamlines installation, enhances structural uniformity, and enables architects and designers to create seamless modern outdoor spaces with precision alignment.
Roadlock®
Designed for strength, traction, and durability, Roadlock® is engineered specifically for vehicular applications such as driveways, motor courts, and community amenity entrances. Its refined textured finish provides superior grip and resilience under load while maintaining an upscale aesthetic. Roadlock® offers the durability of heavy-duty pavers with the visual sophistication expected in luxury hardscape design.
Each of these lines reflects our commitment to combining advanced engineering with elevated design, supporting both homeowners and industry professionals in building outdoor spaces that remain beautiful, safe, and structurally sound for years to come.
More details: https://www.artisticpavers.com/products
What are your expectations for 2026?
D.F: We’re entering 2026 with strong momentum and a renewed sense of optimism. Across both hospitality and high-end residential markets, we anticipate continued demand fueled by large-scale renovations, amenity upgrades, and the ongoing shift toward elevated outdoor living environments. Premium pool-deck systems and fully integrated coping solutions remain top priorities for designers and builders—and we see adoption accelerating as professionals place greater emphasis on longevity, comfort, and cohesive design.
Internally, this year marks an exciting new chapter for Artistic Pavers. Our team continues to grow, innovate, and refine our processes, positioning us to support partners nationwide with even higher levels of service and technical expertise. One of the highlights for 2026 is the expansion of our distribution network with the launch of our new San Antonio distribution hub. This strategic growth strengthens our presence in Texas and enhances inventory access, delivery efficiency, and support for contractors and designers throughout the Western region.
As our supply chain, digital specification tools, and regional distribution footprint continue to evolve, we expect a meaningful reduction in project friction and smoother experiences from design through installation. Overall, we foresee 2026 as a year of significant growth, deeper market penetration, and the expansion of long-term relationships with architects, builders, developers, and distributors across the country.
Artistic Paver Mfg.
Website: https://www.artisticpavers.com
General inquiries: info@artisticpavers.com
Marketing: dfletcher@artisticpavers.com
