BTB Europe is a software publisher and integrator founded in 2007 in Luxembourg. The company’s core mission is helping companies regain control of their logistics flows through modular tools that are easy to use and evolve alongside their operations. They support both industrial SMEs and large logistics platforms by providing a powerful software suite — Fox4Work™ — capable of managing all warehouse operations, from reception to shipping, including inventory, storage, picking, and traceability.
Interview with Fabrice REYNDERS, CEO & Owner of BTB Europe.
What are the main areas of activity of the company?
Fabrice REYNDERS: We operate in all sectors where logistics plays a critical role: industry, distribution, e-commerce, healthcare, automotive, maintenance…
Our Fox4Work™ solution is designed to adapt to each of these. It covers the full range of logistics processes: stock management, location tracking, order scheduling, shipping control, carrier synchronization, regulatory document generation, and logistics KPIs.
Fox4Work™ is designed as a logistics backbone, able to integrate with existing environments: in-house ERPs, partner software, and automated equipment like Kardex. It doesn’t replace everything — it integrates where it adds value.
It is a modular and scalable solution: each company activates the building blocks it needs, at its own pace.
At the core, our role remains the same: helping clients better visualize, structure, and streamline their logistics flows with a tool that adapts to them — not the other way around.
What’s the news about new products/services?
F.R: Over the past two years, we’ve entered a new chapter in automation. In collaboration with Flanders Make, a Flemish research center specializing in industrial innovation, we’ve integrated new technological building blocks into Fox4Work™, bringing Warehouse 4.0 to life.
The goal is to control:
- Autonomous mobile robots (AMRs) for moving bins, pallets, or parcels,
- Intelligent picking robots capable of identifying and handling items with precision,
- Connected cameras to automate visual stock counting without manual input.
These technologies are embedded in Fox4Work™ as activatable modules. They require no organizational overhaul and can be gradually integrated based on the client’s priorities.
What are the ranges of products/services?
F.R: Our Fox4Work™ platform goes beyond covering all logistics operations — reception, storage, picking, shipping, inventory, traceability. Thanks to its modular architecture and native integration with automation systems, it delivers immediate and tangible value:
- Increased productivity by automating repetitive tasks, allowing operators to focus on higher-value missions.
- A significant reduction in errors, especially in picking and inventory, directly improving order reliability and customer satisfaction.
- Enhanced workplace safety, as robots (AMRs, Kardex, picking robots) handle physical or risky tasks.
Above all, flexible deployment: companies can activate the modules they need today and integrate new ones tomorrow, without starting from scratch.
This ability to adapt to clients’ flows and constraints — rather than forcing them to adapt — is what makes Fox4Work™ so effective.
What is the state of the market where you are currently active?
F.R: Warehouse logistics has become a strategic function. No longer just a link in the chain, it is now often the heart of the customer promise. The market reflects this shift — under pressure, yet bursting with innovation.
On one side: the rise of e-commerce, growing product catalogs, the race for fast delivery, and fluctuating demand make flows more complex to manage.
On the other: businesses face a shortage of qualified labor, rising logistics costs, and increasing regulatory requirements (traceability, compliance…).
As a result, the market demands solutions that can meet a dual imperative — achieving higher performance with fewer errors.
We observe a persistent gap between existing tools — often rigid, poorly integrated, or built for different contexts — and today’s real-world needs: more responsiveness, more visibility, more autonomy, without having to reinvent the entire organization.
This is precisely where we step in, with a solution designed to support both industrial SMEs and multi-site logistics platforms, structuring flows in a flexible, scalable, and practical way.
What can you tell us about market trends?
F.R: We see three major trends clearly emerging:
Automation is becoming a top priority. Warehouses are turning to robotic solutions (AMRs, picking robots…) to offset labor shortages, boost productivity, and improve reliability. But this only works if automation is part of a centralized, unified system — where tools like Fox4Work play a key role.
Modularity is the new standard. Companies no longer want rigid, top-down systems. They need tools that evolve with their operations, allow new modules to be added over time, and easily integrate into their existing ecosystem.
Data is now a performance driver. It’s no longer about just “tracking” inventory — it’s about real-time management, visualizing flows, anticipating disruptions, and making smarter decisions. WMS solutions are becoming strategic command centers, not just operational tools.
In short, the trend is not toward technical complexity but toward smart usability: tools that are more flexible, better connected, and capable of coordinating people, automation, and data to support long-term performance.
What are the most innovative products/services marketed?
F.R: What makes our approach truly innovative is not just the technology — it’s how seamlessly it fits into real operational environments. Our clients aren’t looking for flashy high-tech showcases: they want reliable, scalable, easy-to-adopt tools. That’s exactly what we deliver with Fox4Work™, through several concrete innovations:
- A modular “pick-and-choose” architecture, allowing clients to activate only the features they need — no long, costly deployments.
- A “zero-training” interface, designed for immediate adoption, even in warehouses with high staff turnover.
- Native integration with automation and robotics (AMRs, Kardex, picking robots), eliminating the need for data bridges or manual re-entry.
As part of our collaboration with Flanders Make, we are gradually embedding the latest advances in automation, robotics, and artificial intelligence into Fox4Work™ — making these technologies an operational reality. This blend of ease-of-use, functional power, scalability, and integration of cutting-edge technologies is, in our view, what defines real innovation in logistics today.
What estimations do you have for the second half of 2025?
F.R: By partnering with renowned research centers and investing heavily in the development of Fox4Work™, BTB Europe positions itself as a pioneer in the intelligent warehouse space. The vision of the technological warehouse of the future is no longer a distant dream, but a concrete roadmap designed to provide companies with advanced solutions to meet the complex challenges of modern logistics.
Luxembourg — through companies like BTB Europe — is affirming its role as a key player in Europe’s technological innovation landscape.
