Global agriculture faces a major challenge: producing around 70% more food in the coming decades while using fewer resources and reducing environmental impact. Improving efficiency in crop protection is essential to achieving both productivity and sustainability goals.
MagrowTec is addressing this challenge with its patented magnetic-assist spray technology, designed to improve how spray droplets behave and adhere to crops. By optimising spray dynamics at the fluid level, the technology helps reduce waste, increase on-target deposition, and deliver measurable economic and environmental benefits.
Traditional spraying often results in a significant portion of applied chemicals missing the intended target due to drift, evaporation, or poor coverage. MagrowTec’s approach tackles this inefficiency directly, delivering over 20% better coverage and up to 70% less drift, while reducing water use, chemical inputs, and labour requirements. The system is easy to install, low-maintenance, and compatible with any sprayer or crop.
To explore how these efficiency gains translate into real-world impact, we spoke with Ana Sampaio, Head of Marketing at MagrowTec.
Improving Operational Efficiency in the Field
“Our technology is designed to help growers achieve greater operational efficiency during spray application,” explains Sampaio. “By optimising droplet delivery, we enable improved coverage and reduced drift at the same time. This allows growers to achieve better results using fewer inputs, increase productivity, and reduce waste. The outcome is a more efficient use of time, resources, and equipment, delivering higher productivity, lower operational costs, and a more sustainable spray process.”
Defining and Measuring Efficiency
At MagrowTec, efficiency means achieving superior spray performance while using fewer resources. This includes better deposition and reduced drift while minimising chemical inputs, water use, fuel consumption, and operator time.
Efficiency is measured through improved coverage demonstrated in field trials, drift reduction performance of up to 70% (with certification as a 97.5% drift reduction technology by the TCT in the Netherlands), reductions in chemical usage of up to 20% and water use of 25–50% without compromising efficacy, operational time savings through fewer refills and extended spray windows, and strong grower ROI driven by savings in chemicals, water, labour, and fuel.
Data-Driven Improvements Without Complexity
While the MagrowTec system itself does not rely on onboard sensors or monitors, digitalisation plays a key role behind the scenes. Field trial data and analytics help guide product improvements, enhance training and support, and build more accurate ROI models for growers. This approach allows the technology to remain simple and robust in the field while benefiting from advanced insights during development and validation.
Supporting the Adoption of Biological Crop Protection
MagrowTec is also collaborating with manufacturers of biological and biorational products, where effective delivery and uniform coverage are critical. As the industry moves toward more sustainable crop protection solutions, precise application becomes increasingly important.
In practice, one grower using contact-based biological products achieved the higher dose transfer required only with MagrowTec. They reduced conventional chemistry use, decreased spray events, and achieved better crop penetration with significantly reduced drift. They also covered additional acres per tank and reduced application rates by 25% while maintaining superior coverage. https://youtu.be/uPfs0DC0Prs
Balancing Efficiency, Reliability, and Sustainability
“We ensure that every efficiency improvement enhances overall performance without compromise,” says Sampaio. “Rigorous testing, strict quality control, and continuous field feedback confirm that gains in efficiency also strengthen durability, consistency, and sustainability.”
Suppliers and distribution partners play a key role by maintaining manufacturing precision and providing field insights that guide continuous improvement across the value chain. The Boom Kit itself is designed for long-term durability and can be transferred to a new sprayer, protecting the grower’s investment over time.
A Smarter Path Forward
Looking ahead, the greatest efficiency gains in crop protection will come from technologies that directly address application waste. Sustainability pressures are accelerating the adoption of solutions that reduce inputs and drift, while the rapid expansion of biological products demands more effective delivery systems.
By enabling growers to achieve better coverage, reduce drift, and use fewer inputs without compromising performance, MagrowTec offers a practical solution for producing more with less. In a future where both productivity and environmental stewardship are essential, smarter spraying represents a powerful step forward for global food production.
For more information, visit https://linktr.ee/MagrowTec
Media contact Ana Sampaio – Head of Marketing
