Farm‑ING Smart Farm Equipment is an Austrian agtech company developing smart implements for precise and sustainable weed control in row crops. Founded with the vision of transforming modern agriculture, their goal is to help farmers reduce herbicides, protect soil and water resources, and produce healthier food through high‑performance, easy‑to‑use technology.
Based in Lower Austria, the company combines decades of agricultural engineering expertise with cutting‑edge innovations in artificial intelligence, machine vision and automation. The team of 35+ specialists works at the intersection of mechanical engineering, software development and agribusiness to deliver solutions that make a tangible difference in farmers’ daily operations.
What are the main areas of activity of the company?
We focus on three core technology lines: in‑row weeding systems, high‑precision spot spraying and laser‑based weed control. Across all product families, we combine robust agricultural engineering with sensors, computer vision and control software to bring true smart farming into everyday field operations.
Our activities span the entire value chain:
- Product development from concept and prototype through field validation and series maturity
- Hardware integration of electrical, hydraulic and control systems into existing tractor platforms
- Software and AI development for real‑time plant detection, weed identification and automated system control
- Testing and optimisation in partnership with commercial farms and OEM partners across multiple growing regions
- Technical support and customer training to ensure farmers and contractors can operate systems safely and effectively
What’s the news about new products?
Our newest development is the LaserING laser weeder, which removes weeds with concentrated laser light instead of chemistry—a genuinely breakthrough approach that attracted substantial international attention at Agritechnica 2025. Based on feedback from industry leaders and early adopters, we are now preparing pilot and pre‑series deployments with professional farms and established machinery manufacturers across Europe.
The LaserING system combines state‑of‑the‑art AI vision to identify individual weeds with precision laser targeting at millimeter accuracy – with zero crop damage and no environmental residue.
In parallel, we are advancing our SpotSprayING systems to target crop protection products even more precisely, applying them only where weeds are actually present. This approach dramatically reduces input costs and environmental impact while maintaining or improving overall control effectiveness. Early commercial deployments in 2025 showed pesticide reduction of 70–95 % depending on weed pressure and crop type.
What are the ranges of products?
Our portfolio covers three complementary technology lines:
InRowING in‑row weeders for mechanical weed control directly in the crop row—a time‑tested mechanical approach enhanced with precision guidance and real‑time feedback systems. Gentle on soil, precise in execution, and entirely chemical‑free.
SpotSprayING systems with AI‑guided detection and targeting—recognises weeds in real time and applies crop protection products only where needed. Reduces herbicide use by up to 95 % while maintaining effectiveness.
LaserING laser weeders for fully chemical‑free, high‑precision weed control at field scale. Represents the next generation of sustainable weed management, suitable for organic farming, premium food production and regions with strict chemical restrictions.
All systems are engineered for robustness, field reliability and economic scalability.
At what stage is the market where you are currently active?
The crop protection and weed control market is undergoing fundamental transformation driven by converging pressures:
Regulatory pressure: Stricter herbicide reduction mandates across the EU and globally, including the Farm‑to‑Fork Strategy, national pesticide reduction targets and increasing restrictions on specific active substances. Member states are implementing binding reduction targets, forcing farmers to find viable alternatives.
Rising input costs: Growing expenses for crop protection products, energy and labour, combined with supply chain volatility and market unpredictability, are forcing farmers to seek solutions that deliver measurable cost savings and operational efficiency.
Consumer and buyer demand: Major retailers, food processors and restaurant chains increasingly require transparent documentation of production methods, chemical‑free or reduced‑input certification, and proof of sustainability practices. Premium market segments reward chemical‑light or organic production with price premiums.
Labour and skills challenges: Agricultural labour shortages across Europe are creating pressure for more automated, operator‑independent solutions that reduce manual work and skill requirements.
Technology adoption readiness: Modern farmers are ready to invest in smart solutions that deliver measurable returns, integrate seamlessly into existing workflows and connect to data management systems they already use.
What can you tell us about market trends?
Precision farming goes mainstream: Rapid adoption of automated, data‑driven solutions that cut input costs, reduce environmental impact and meet regulatory requirements.
AI and sensors at field scale: Growing demand for real‑time computer vision and AI systems that reduce labour dependency, enable fully documented and traceable applications, and support compliance reporting. Camera‑based weed recognition is becoming a standard technology expectation.
Sustainability as competitive advantage: Early adopters of chemical‑free or chemical‑light strategies receive market premiums from buyers, better contract terms and premium pricing.
Electrification and autonomous systems: Growing interest in electric and autonomous field equipment, particularly for spot‑treatment applications, to reduce diesel dependency and emissions.
What are the most innovative products marketed?
The combination of AI‑based plant recognition and laser weed control makes LaserING one of the most disruptive technologies currently available in the weed control market:
Fully automated weed detection in real time via computer vision—identifies individual weeds as the system moves through the field, distinguishing between crop and non‑crop plants with high accuracy across growth stages.
Millimeter‑precision laser targeting for each individual weed, delivering energy to kill the plant without affecting adjacent crops or soil.
Zero‑herbicide approach with no chemical residue, drift or soil persistence concerns. Suitable for organic production, sensitive water regions and premium market segments.
Scalable across crop types and platforms—adaptable to various tractor sizes, implement widths and crop systems (row crops, cereals, specialty crops).
Similarly, our high‑precision spot sprayers represent cutting‑edge innovation: AI‑guided application cuts pesticide use by up to 95 % while preserving control efficacy. The system learns field conditions and weed pressure patterns, becoming more precise with each season of use.
Both technologies address a critical market gap: how to meet regulatory reduction targets and consumer expectations without sacrificing productivity or profitability.
What estimations do you have for 2024?
By 2026, Farm‑ING will:
- Complete LaserING field trials and deploy first pre‑series systems with pilot customers in Austria, Germany and neighbouring countries.
- Scale SpotSprayING technology in core markets and activate first customers in overseas.
- Advance safety certifications and standards compliance (machinery safety directives, data protection, …) to enable safe serial production and market launch.
- Expand team capacity in manufacturing, technical support and market development to support growth phase.
- Long‑term vision: Farm‑ING will position itself as Europe’s leading provider of sustainable, intelligent weed control solutions and prepare for expansion into international markets including North America, South America and Australia. We are building the foundation for a significant scaling opportunity that meets global megatrends in agriculture: sustainability, regulatory compliance, labour efficiency and food security.
