Forrest & Love offers a range of meticulously crafted copper bottles, glasses, jugs, and other lifestyle products. Each item is handcrafted in their manufacturing facility in India, employing time-honored artisanal techniques. Opting for Forrest & Love means embracing handicrafts over mass production, valuing tradition over fleeting trends, and prioritizing sustainability over fast fashion.
The company’s products have found a presence across Europe, Asia, and the Middle East, reflecting a global appreciation for the quality and ethos embedded in Forrest & Love.
Interview with Shamika Dhuri, Co-Founder of Forrest & Love GmbH.
Easy Engineering: What are the main areas of activity of the company?
Shamika Dhuri: We have achieved successful sales across various segments, including fashion, lifestyle, organic, and eco. Our products seamlessly align with the health and organic sector, thanks to the established Ayurveda and scientific benefits of copper. Simultaneously, the allure and inherent value of copper contribute to a substantial demand within the lifestyle and fashion segments.
E.E: What’s the news about new products?
S.D: Introducing our latest addition: Copper Jugs featuring three captivating motives – Paradise, Mosaic and Hammered. Timeless and elegant, these copper jugs make a stunning addition to our distinguished copper collection. Each jug is meticulously handcrafted, preserving the brand’s signature engraving and hammering techniques. The well-defined silhouettes of the jugs prioritize both functionality and design, embodying Forrest & Love’s commitment to traditional craftsmanship and timeless aesthetics.
E.E: What are the ranges of products?
S.D: Under Forrest & Love, our products are thoughtfully categorized into three distinct segments: Copperware, Hygiene Assortment, and Home Decor.
In the Copperware collection, one can discover a range of exquisite items, including bottles, glasses, jugs, gift sets, and infusers.
Our Hygiene Assortment features our absolute bestseller tongue cleaner, alongside innovative additions like the copper key and copper patch.
For those seeking distinctive touches for their living spaces, our Home Decor selection showcases elegant copper plates and multifunctional brass boxes. Each category embodies the essence of Forrest & Love’s commitment to quality, craftsmanship, and aesthetic appeal.
E.E: What is the state of the market where you are currently active?
S.D: We began our journey with copper bottles in 2019, catering exclusively to the fashion and lifestyle segment. A significant turning point occurred just before the onset of the pandemic when we secured a distribution agreement with Germany’s largest organic wholesaler.
During the challenging year that followed, as the world grappled with pandemic-induced closures, we found a silver lining in the fact that organic stores and supermarkets, where our products were prominently featured, remained operational. This allowed us to sustain successful sales throughout the pandemic.
As we now emerge from the challenges of the pandemic, our focus has seamlessly transitioned back to the fashion and lifestyle segment. Presently, our products enjoy successful sales in 15 countries worldwide, marking a testament to our resilience and adaptability in the face of global uncertainties.
E.E: What can you tell us about market trends?
S.D: In the DACH region, there is a noticeable surge in the demand for sustainability and organic products. This trend extends beyond traditional sectors, with the fashion and lifestyle segment experiencing a growing appetite for handmade items crafted with resourceful production methods. The emergence of ethical fashion stands out as the next significant trend, reflecting a shift towards conscientious consumer choices and a heightened awareness of responsible production practices.
E.E: What are the most innovative products marketed?
S.D: Our copper bottles stand as the pinnacle of innovation among our product offerings. In a matter of hours, the copper properties within the bottle render water anti-bacterial while elevating its pH levels, resulting in alkaline water. In alignment with Ayurvedic principles, copper also contributes to balancing all three doshas in the body.
Adding to the convenience, our copper bottles are designed to facilitate on-the-go water replenishment, ensuring a leak-proof experience. Enjoy the health benefits of copper-infused water seamlessly and effortlessly.
E.E: What estimations do you have for the beginning of 2024?
S.D: Currently, we hold a highly optimistic outlook for Forrest & Love as we approach the beginning of 2024. Our steadfast commitment to quality, sustainability, and innovative product offerings places us in a strong position within the market. In the coming year, our primary focus centers on the introduction of new products and the strategic expansion of our brand in the global market. We are enthusiastic about the opportunities ahead and remain dedicated to delivering exceptional experiences to our valued customers.