LGMG Europe is the European subsidiary of the Lingong Machinery Group, a prominent machinery manufacturer since 1972. The company offers a wide range of aerial work platforms and solutions designed to meet various industry needs, on the European market. With a strong focus on innovation, safety, and sustainability, LGMG Europe remains dedicated to delivering exceptional products and services to its customer base.
Interview with Vincent Vercaemst, Sales Director Europe at LGMG Europe.
Easy Engineering: What are the main areas of activity of the company?
Vincent Vercaemst: The main areas of focus are:
Manufacturing and Design (LGMG design and manufactures different types of MEWPs, involving engineering design, fabrication, assembly, and quality control to ensure that all products meet safety the standards and industry requirements).
Sales and Distribution (LGMG focus on marketing and selling MEWPs to various industries and businesses that require access solutions for working at heights, establishing a network of distributors, dealers, and sales representatives to reach potential customers).
Maintenance and Service (provide maintenance and service is crucial to ensure the equipment remains safe and operational, keeping the equipment in good working condition).
Training and Safety (LGMG offers training programs to ensure safe and proper usage of MEWPs and Service Training).
Research and Development (Continuous improvement and innovation in MEWP technology are essential. LGMG constantly invests in research and development to enhance the features, efficiency and safety).
Customer Support (Providing excellent customer service is vital for building lasting relationships with clients. This involves addressing customer inquiries, assisting with technical issues, and providing solutions to meet specific customer requirements, like parts).
E.E: What’s the news about new products?
V.V: Some of the news regarding our new products are:
- The new H-series of the diesel telescopic boom lifts, an high-capacity telescopic boom lifts with double capacity design of 450/300 kg, which allows up to 3 people to work at the same time both indoor and outdoor;
- The Green tech boom lifts, equipped with lithium battery, with the advantage of low noise and zero emissions;
- The electric Mast lifts, with excellent maneuverability and versatility of applications;
- The crawler scissor lifts, with excellent obstacle-surpassing performance, which behaves greatly on environment with low ground pressure.
E.E: What are the ranges of products?
V.V: The company’s production line is concentrated on self-propelled MEWPs up to 30m working height: Telescopic boom lifts (electric and diesel), Articulating boom lifts (electric and diesel), Rough Terrain scissor lifts (electric and diesel), Telehandlers, Slab scissor lifts, Vertical mast lifts and Crawler scissor lifts.
E.E: At what stage is the market where you are currently active?
V.V: In 2022, the European markets boomed compared to pre-pandemic levels. Uncertainty around high inflation and the ongoing conflict in Ukraine blur the forecast for 2023-24. However, in general, it’s a growing market.
E.E: What can you tell us about market trends?
V.V: Electrification is becoming more and more central, thanks to an increased focus on the environment and to the great performances, and versatility, these machines deliver.
Full-Service Provider are becoming essential (machines, parts, training, service and local support)
E.E: What are the most innovative products marketed?
V.V: Among the most innovative products we are currently marketing, it’s worth mentioning:
- the AR20JE, a 22m working height lithium battery articulating boom lift, with a max outreach of 12,37m and a platform capacity of 350 kg, which is showing a great performance in the market.
- the AR13JE-Li, with 15m working height, a max outreach of 7,46m, 3D rotating jib and on overall width of only 1,5m, which is great for industry applications.
E.E: What estimations do you have for 2023?
V.V: The forecast shows a 40% growth compared to 2022, the market is still growing. Today the market is all about fast responsiveness, with our remarkable stock we are ab