mindo is a Danish design brand known for timeless outdoor furniture focusing on Scandinavian aesthetics, high-quality materials, and product longevity. Founded on the principle of responsible design, mindo focuses on creating furniture that enhances how people use even everyday moments to their fullest. All mindo furniture is designed in close collaboration with primarily Danish designers and produced with a focus on innovation and relevance by using the best materials, replaceable components, and long-lasting craftsmanship.
Interview with Thomas O. Andersen, CEO of Mindo Group.
What are the main areas of activity of the company?
Thomas O. Andersen: mindo’s core activities revolve around designing, developing, and producing premium outdoor furniture for both residential and contract markets. The company’s expertise lies in combining design innovation with responsible material choices for tough outdoor requirements. Beyond a close collaboration with renowned designers, mindo chooses the right, weather-resistant materials, focuses on life-cycle durability, and offers replacement parts and refurbishment solutions to support long-term ownership and product longevity.
What’s the news about new products/services?
T.O.A: mindo continues to push boundaries in product innovation. The mindo 111 extension table and bench represent a patented engineering solution unique to mindo, combining a sleek aesthetic with a clever extension system that operates smoothly and invisibly. The mindo 121 folding chair won a Red Dot Product Design Award in 2024 for creating a chair that, according to the jury, „equal consideration was given to a long service life and high level of seating comfort. Also impressive are the sustainable materials.” The jury’s quote sums up the essence of mindo’s design efforts – comfort, longevity, and thoughtful materials.
What are the ranges of products/services?
T.O.A: mindo’s product range includes dining tables and chairs, lounge furniture, benches, day- and sunbeds, side tables, and accessories — all designed for outdoor environments. The furniture collections cater to private gardens, hospitality spaces, and architectural projects worldwide.
In addition to furniture, mindo provides maintenance guidance and spare parts, reinforcing the brand’s “repair over replace” philosophy. Every product is designed with disassembly in mind, ensuring that parts can be easily replaced, refurbished, or recycled.
What is the state of the market where you are currently active?
T.O.A: The outdoor furniture market is driven by a rising global interest in outdoor living spaces, product longevity, and design quality. Consumers are moving away from disposable products, seeking furniture that combines aesthetics, comfort, and long-term value.
In Europe and globally, the premium segment — mindo’s main focus — continues to expand as both private and professional buyers demand environmentally responsible products with transparent supply chains. mindo’s balance of design excellence and sustainability positions the brand strongly within this evolving market.
mindo is in a unique position with its own high-tech production facility. This ensures consistent quality across all products and provides a level of adaptability and flexibility that few other furniture manufacturers can match.
What can you tell us about market trends?
T.O.A: Several key trends define the current market landscape:
- Longevity as a standard: Eco-conscious consumers now expect durability, traceable materials, and low-carbon production as basic product attributes.
- Circular design and reparability: Replaceable components and modular construction are no longer niche — they’re becoming mainstream. mindo’s focus on these principles has made it a strong player in the category.
- Smart materials and textile innovation: The introduction of 3D knitting and recycled synthetics reflects a shift toward more tactile, adaptable, and waste-minimizing production processes.
- Outdoor-indoor fusion: The boundaries between indoor and outdoor spaces are blurring. Customers want furniture that works seamlessly across environments — a key inspiration for mindo’s minimalist yet warm design language.
- Longevity over trends: As a counter-reaction to fast design, timeless aesthetics and durable materials are in demand. mindo’s collections are built to last — both physically and stylistically.
What are the most innovative products/services marketed?
T.O.A: mindo’s most innovative products embody technical precision and design purity:
mindo 111 Extension Table & Bench: A patented mechanism allows effortless extension without visible joints, combining mechanical innovation with minimalist design. Built from powder-coated aluminium, it exemplifies Scandinavian simplicity fused with engineering excellence.
mindo 114 3D Knit Chairs: These dining and lounge chairs feature backrests made from 3D-knitted fabric derived from recycled plastic bottles. The technique reduces waste, enhances comfort, as the light knit lets air flow freely. Furthermore, the flexible material provides unprecedented back support for a sublime seating experience.
mindo 121 Folding Chair: This modern dining chair embodies the concept of minimal volume and is designed to optimize space, both during shipping and for home storage. The materials are eco-friendly, long-lasting, and weather-resistant aluminium and fast-growing, renewable bamboo. The outcome: a folding chair that is as comfortable as any four-legged chair, with optimal storage.
What estimations do you have for 2026?
T.O.A: By the end of 2025, mindo expects continued growth across European and international markets, with momentum in hospitality and architectural collaborations. The company anticipates a broader global presence through selected retail partners and relevant design fairs, as Salone del Mobile and 3daysofdesign, as in previous years.
mindo’s continued investment in eco-conscious materials and design innovation will remain central, supported by new product launches and expanded digital experiences. The long-term vision is clear: to make circular, high-quality outdoor furniture the new standard for design-conscious consumers worldwide.
With a loyal network of design partners, a high-tech production facility, and strong collaborations with retailers and architects, mindo aims to strengthen its role as a leading voice in outdoor design where engineering, aesthetics, and responsibility work hand in hand.
