Obelis Group is a Brussels-based regulatory consultancy supporting manufacturers worldwide as they enter and grow within the EU, UK, Swiss, Turkish, US and Canadian markets. For more than three decades, they’ve helped companies navigate complex regulations and ensure their products meet all safety and compliance obligations. By combining deep regulatory expertise with Authorized Representative services and strategic guidance, the company helps manufacturers accelerate market access and operate with confidence.
What are the main areas of activity of the company?
Our work centers on EU compliance and regulatory representation.
This includes:
- GPSR (General Product Safety Regulation) Representation for non-EU manufacturers of general consumer goods
- EU/UK Responsible Person & Authorized Representative services for medical devices, in-vitro diagnostics, cosmetics, and related product categories
- Regulatory strategy and compliance documentation such as technical files, labeling review, product classification, and risk assessments
- Post-market surveillance, vigilance, and incident reporting, ensuring ongoing compliance with EU safety requirements
Our goal is to simplify and support the entire compliance journey for manufacturers entering global markets.
What’s the news about new products/services?
We’ve recently expanded our GPSR service portfolio to support manufacturers under the new General Product Safety Regulation (EU) 2023/988, which became applicable in 2024. This Regulation reshapes safety expectations for general consumer goods, especially for brands selling online or shipping directly into the EU.
Our updated GPSR package includes:
- Comprehensive product safety and compliance assessments
- EU-based GPSR Representative services
- Enhanced incident reporting and ongoing safety monitoring
- Marketplace-ready documentation for cross-border e-commerce
These upgrades help manufacturers remain compliant while maintaining uninterrupted access to EU consumers.
Ensure your products meet the new GPSR requirements.
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What are the ranges of products/services?
Our GPSR services support a wide range of general consumer products, including:
- Household items
- Sports equipment
- leisure goods
- Lifestyle and decorative products
- Personal accessories
Beyond GPSR, we also provide full compliance and Representation services for:
- Medical devices and IVDs
- Cosmetics
- Electronic products
- PPE and other regulated product categories
This allows manufacturers with diverse product portfolios to manage their entire compliance process through a single partner.
What is the state of the market where you are currently active?
The EU compliance landscape is experiencing rapid transformation. Regulatory updates, heightened consumer safety expectations, and stronger alignment across Member States are reshaping how manufacturers approach EU market entry.
Non-EU manufacturers and brand owners, especially SMEs, are facing increasing pressure to appoint a reliable EU-based representative, maintain complete documentation, and demonstrate full product safety. As a result, demand for GPSR representation and dependable regulatory expertise is growing quickly.
What can you tell us about market trends?
Several key trends are shaping the market:
- Tighter regulatory oversight and increasingly coordinated actions by market surveillance authorities.
- Greater accountability for online sellers as marketplaces verify EU representation under GPSR
- A shift toward proactive product safety, driven by the rise of risk-based monitoring
- Continued growth in e-commerce exports, creating new compliance challenges for global brands
Overall, manufacturers are moving from reactive compliance to building long-term regulatory resilience.
What are the most innovative products/services marketed?
One of our most innovative developments is our integrated GPSR compliance ecosystem, which brings together regulatory expertise and structured, technology-supported monitoring tools.
This includes:
- Digitalized compliance workflows
- Real-time vigilance and product safety tracking
- Support tailored to online marketplace requirements
- Customized GPSR pathways for fast-moving consumer goods
This approach gives manufacturers the clarity and efficiency they need to scale in the EU while maintaining strong safety standards.
What estimations do you have for the end of 2025?
We expect the demand for GPSR representation and broader regulatory support to grow steadily through the end of 2025. As new requirements become more deeply enforced, more manufacturers will prioritize safety, thorough documentation, and reliable EU-based representation.
Key developments we anticipate include:
- Strong growth in non-EU manufacturers appointing EU-based representatives
- Increased enforcement of GPSR obligations, especially for online-sold goods
- Greater reliance on specialized regulatory partners
- More harmonization across Member States in interpreting GPSR
For Obelis Group, we foresee continued growth across both regulated and general product categories as companies seek trusted partners to ensure safe and compliant access to the EU market.
Don’t wait until enforcement catches up, secure your EU market access today.
