Tonality is a German international active manufacturer specializing in the production of high-quality ceramic or terracotta rear-ventilated facade systems. It offers intelligent, complete ceramic rainscreen solutions, including substructures, for residential, commercial, and industrial buildings.
The company is a specialist in the development and production of high-quality ceramic facade systems, based in Weroth, Germany. Since March 2020, Tonality has been a subsidiary of Leipfinger-Bader, a well-established family-owned company in the construction materials sector. Leipfinger-Bader itself has a long tradition, with roots in brick manufacturing dating back over 150 years. The acquisition of Tonality was a strategic move by Leipfinger-Bader to expand its product range and expertise in terracotta and ceramic facade solutions. This integration allows both companies to benefit from their respective strengths: Tonality contributes its innovative facade products and ceramic know-how, while Leipfinger-Bader brings a deep heritage and broad market presence in sustainable building materials.
Located in Weroth, Westerwald, Tonality utilizes some of Europe’s finest clays to produce durable, design-oriented facade solutions for architectural projects globally.
What are the main areas of activity of the company?
Tonality’s main business activities center around the development, production, and sale of ceramic oder terracotta facade cladding. These products are used for rear-ventilated facades, offering a combination of aesthetics, durability, and technical performance. The company collaborates closely with architects, planners, and construction partners to deliver tailor-made facade and envelope solutions for buildings of all types.
What’s the news about new products/services?
Tonality is actively expanding its product and service portfolio in response to growing market demand. Most notably, the company has recently invested in a new kiln specifically designed for the production of ceramic molded parts. This investment enables Tonality to meet the rising demand for complex, custom-shaped ceramic elements used in modern facade architecture. The new manufacturing process allows for the creation of geometrically sophisticated components that were previously difficult to realize with conventional pressing and moulding techniques. These cast ceramics offer architects and planners even more flexibility and creative freedom for tailored facade solutions.
Alongside this, Tonality regularly invests in research and development, resulting in new surface designs and advanced glazing technologies. Recent news has highlighted the introduction of innovative digital printing techniques even in 3D for ceramic surfaces, expanding the creative possibilities for architects and designers. The company’s ongoing focus on sustainability and customization remains central, with new solutions regularly introduced to address both technical and aesthetic requirements in building envelopes..
What are the ranges of products/services?
Tonality offers a wide range of terracotta facade products, including various panel and slat formats, an extensive palette of colors, and multiple surface finishes (matte, glossy, satin matte, etc.). Their solutions are highly customizable, supporting creative and functional requirements from small-scale projects to large architectural landmarks. The company also provides consulting and technical standard support throughout the design and installation process.
What is the state of the market where you are currently active?
The market for ceramic facades is characterized by increasing demand for sustainable, energy-efficient, and visually striking building envelopes. Tonality operates internationally, with strong activity in Europe and growing recognition in global markets. The company’s products are used in both new construction and renovation projects, reflecting a trend toward durable and low-maintenance facade systems.
What can you tell us about market trends?
Current market trends include a shift toward sustainable building materials, greater customization in facade design, and a focus on lifecycle costs and environmental impact. There is also rising interest in digital manufacturing processes, such as digital printing on ceramics, which allow for unique, project-specific designs. Rainscreen respectively Rear-ventilated facades, such as those offered by Tonality, are increasingly chosen for their technical, aesthetic and energy efficiant advantages.
What are the most innovative products/services marketed?
Tonality’s most innovative offerings reflect the varied priorities of different markets. In Germany, there is a particularly strong demand for ceramic facades with the appearance and character of hand-glazed surfaces. These products are notable for their unique, artisanal look, achieved through advanced glazing techniques that replicate the nuances of handcrafted ceramics. This approach allows architects to create highly individual and expressive building envelopes, meeting the trend toward more customized and visually striking architecture.
In other international markets, especially outside of Germany, the focus often shifts toward the exceptional durability and low maintenance of Tonality’s ceramic facades. Thanks to the use of high-quality Westerwald clay and state-of-the-art firing technology, Tonality facades are known for their resistance to weathering, UV radiation, and graffiti protection. Their long-lasting color stability and robust surfaces make them a reliable choice for demanding environments, which is highly valued by clients and architects globally.
This dual focus—on both aesthetic innovation and technical performance—demonstrates Tonality’s ability to adapt to the needs of different regions and markets. Whether for projects seeking a handcrafted, artistic appearance or maximum longevity and resilience, the company’s product range is designed to offer solutions that stand out in both form and function. This is particularly relevant for the Romanian market, where both architectural creativity and durability/sustainability are increasingly important.
What estimations do you have for the second half of 2025?
While specific forecasts for 2025 are not published, Tonality expects continued growth driven by demand for sustainable, durable and innovative facade solutions. The company aims to expand its international presence and further invest in new technologies, particularly in digital design and environmentally responsible production methods.
