Virtue Yachts is a dynamic Polish yacht manufacturer founded in 2022 and headquartered in Giżycko, Warmińsko-mazurskie Voivodeship. The company was established by a team of boating enthusiasts and industry veterans with a shared passion for innovation and quality craftsmanship in the maritime sector.
Interview with Justyna Zientek, International Sales Specialist at Virtue Yachts.
What are the main areas of activity of the company?
Justyna Zientek: At the heart of Virtue Yachts’ philosophy is the creation of semi-custom luxury dayboats that combine cutting-edge technology with exceptional design. Our flagship model, the Virtue V10, exemplifies this approach. This vessel features a hull engineered with Petestep® technology, enhancing fuel efficiency, reducing noise, and providing a smoother ride. The V10 is available in various configurations, including the Open, T-Top, and Cabin models, each tailored to offer a unique boating experience. Each model is built to order, ensuring exclusivity and attention to detail. The company does not engage in mass production, allowing for customization to meet individual customer preferences.
What’s the news about new products/services?
J.Z: The company’s newest model, V10 Cabin, is perfectly suited for extended trips or quick getaways regardless of the climate – fitted with heating options for colder months and excellent air conditioning for warmer weather. With its sleek design, same solid performance as the other V10 models, fully customizable color schemes for both interior and exterior and innovative practical features, it is an all-year-round cabin explorer. Comfortable and versatile with flexible seating arrangement and cockpit that can be customized to suit a range of activities: for lounging or dining, berths for up to 4 people and offers 1.95 m standing height in the main cabin. Additional features include roof racks for paddleboards or bicycles and electrically opened aft side terraces that enlarge the entertainment space, accommodating both leisure and practical needs and making this boat perfect for a family weekend getaway or an action-packed adventure, Virtue V10 Cabin is an ideal choice for boaters seeking more than just a day cruiser, without sacrificing style and luxury.
What are the ranges of products/services?
J.Z: Apart from the Virtue V10 Cabin mentioned above, the company’s portfolio offers two more Virtue V10 models, accommodating the needs of every passionate boater.
Virtue V10 Open is an open-center console boat known for its sporty design and impressive performance. It can reach speeds up to 60 knots and offers configurations with single or twin outboard engines ranging from 250 to 600 horsepower. The boat is equipped with features such as a bow thruster, synthetic teak decking, and a high-quality stereo system, making it ideal for recreational use.
Virtue V10 T-Top features a rigid T-top roof, providing protection against the elements while maintaining excellent handling and stability. It shares similar performance capabilities with the V10 Open and includes additional amenities like a wet bar, outdoor fridge, and a sunbathing area at the stern.
What is the state of the market where you are currently active?
J.Z: Virtue Yachts has established a growing network of dealers across multiple countries, reflecting its expanding global presence. As of April 2025, the company has appointed dealers in over 20 countries, including the United States, United Kingdom, Germany, France, Italy, Spain, Greece, the Netherlands, Sweden, Finland, Australia, Malaysia, Bulgaria, Hungary, Croatia, Slovenia, Uruguay, Mexico, Turkey and the Dominican Republic. While the luxury motorboat market is expanding, it’s also experiencing regional fluctuations. In Europe, economic pressures have led to a decline in sales. Conversely, North America remains a robust market, though growth has slowed. The Asia-Pacific region continues to grow modestly, driven by increasing wealth in countries like China and India. At Virtue Yachts we’re proud to be able to deliver our products all over the world, keeping the sales at the desired level. In total, until the end of Q1 2025 the company has delivered over 40 boats to customers.
What can you tell us about market trends?
J.Z: The global market for luxury motorboats under 10 meters is experiencing significant transformations driven by evolving consumer preferences, technological advancements, and environmental considerations. Sustainability has become a cornerstone in luxury boating and manufacturers are increasingly adopting eco-friendly materials. Virtue Yachts has been committed to sustainability and environmental responsibility from the start. All construction is in a climate-controlled environment. Our boats are built using vacuum infusion which minimises waste and improves the finish. Spraying gelcoat and cutting laminate takes place in separate, closed and ventilated spaces, with an emphasis on protecting both the Virtue team and the environment. Each element is assembled with great care and attention to detail. Therealso is a notable shift towards electric and hybrid propulsion systems in the market. These eco-friendly alternatives offer reduced emissions, improved fuel efficiency, and quieter operation. Hence the V10 can also be fitted with electric outboard motors making the dream of zero-emission boating a reality.
What are the most innovative products/services marketed?
J.Z: As one of the main features, advanced Swedish Petestep® hull design boosts up the performance of all Virtue V10 models. Petestep® deflectors redirect the energy of the spray downward and aft, minimizing water resistance by 10-30% and increasing acceleration by 20-50%. This also significantly lowers water noise against the hull. The technology provides a more stable ride and lower fuel consumption compared to conventional hulls and creates a boat which copes perfectly with choppy water, providing exceptionally efficient and comfortable ride.
What estimations do you have for the second half of 2025?
J.Z: Virtue Yachts continues to expand its global presence through strategic partnerships and dealer networks. By the end of 2025 we’re aiming to collaborate with over 30 dealers worldwide and successfully deliver nearly 30 customized boats to our clients this year. We will be present at all major industry events and have been qualified for the most prestigious industry awards contests. Keep your eyes out on our social media channels, as we will soon be announcing new exciting partnerships and collaborations!