Technische Antriebselemente was established in Hamburg, Germany, in 1964 to supply the machine building and automation industry with a wide selection of high quality components. The company is now one of the German market leaders in engineering supply and has expanded operations with branches in the Czech Republic and Australia.
Interview with Martin Meinert, Head of Marketing at Technische Antriebselemente GmbH.
A brief description of the company and its activities.
Martin Meinert: Our company is primarily a distributor with an extensive network of high-quality suppliers. This allows us to offer a broad selection of advanced industrial components, ensuring our customers receive only the best products on the market. We specialize in critical components like linear actuators, gear systems, and programmable servomotors, which are essential for automation and precision engineering. Our strength lies in sourcing reliable, high-performance solutions that meet the demanding requirements of modern industrial applications. Alongside our product offerings, we work closely with our clients to deliver tailored solutions that optimize their production processes and improve efficiency.
What are the main areas of activity of the company?
M.M: Our main areas of activity include supplying motion control solutions, power transmission products, and various automation components to the industrial sector. A significant portion of our business is driven by custom-engineered solutions for machine builders, system integrators, and large-scale manufacturers. We work closely with our clients from the initial design phase through to post-installation support, ensuring that our solutions not only meet but exceed the operational demands of modern industries. In addition, we’ve developed a strong reputation for handling complex logistical challenges, such as the coordination of international supply chains for special projects, which allows us to deliver critical components to our clients without delay.
What are the ranges of products/services?
M.M: Our comprehensive product range covers a broad spectrum of industrial needs. We supply both standard and customized solutions for linear motion (including actuators and guides), power transmission (gears, couplings, and motors), and machinery accessories (shafts, joints, and bearings). A significant strength lies in our ability to provide hybrid solutions, combining different technologies to create a more seamless integration within automation systems. For example, our spindle gearboxes can be adapted for use with advanced motion controllers, offering a complete solution for factories looking to upgrade their production lines. Moreover, we provide value-added services such as system audits, where we assess clients’ existing setups and recommend improvements in terms of efficiency, maintenance, and energy usage.
What is the state of the market where you are currently active?
M.M: The industrial components market is experiencing a strong but evolving demand. While traditional industries like automotive, heavy machinery, and metalworking remain steady clients, we are seeing growth in sectors such as electronics manufacturing and renewable energy. These industries require more specialized components, such as precision motors and automated handling systems, to stay competitive in their markets. Additionally, international supply chain challenges have encouraged many companies to seek more reliable and flexible suppliers, which has allowed us to differentiate ourselves by offering localized support and faster turnaround times. In Germany, automation remains a key driver for investment, as companies look to enhance productivity while controlling costs in a competitive global landscape.
What can you tell us about market trends?
M.M: Several trends are shaping the future of the industrial technology market. First and foremost is the rise of Industry 4.0, where smart factories and digital twins are becoming the norm. Clients are increasingly demanding products that not only perform mechanical functions but also integrate with their digital infrastructure to allow for predictive maintenance and real-time data analysis. Another key trend is sustainability. Companies are looking for components that reduce energy consumption, minimize waste, and support longer product lifecycles. This has led to a rise in demand for energy-efficient motors, gearboxes with low-friction designs, and materials that offer superior durability. The continued focus on automation and robotics is also pushing the demand for more precise motion control systems, which is an area where we see significant growth potential.
What are the most innovative products/services marketed?
M.M: Among our most innovative offerings are our modular and programmable servomotors, available in various power classes, which provide exceptional flexibility and control for automation systems. These servomotors can be easily integrated into different setups, allowing for precise and customized motion control in a wide range of industrial applications. Additionally, our advanced magnetic couplings and smart linear actuators, equipped with sensors and IoT capabilities, enable real-time monitoring and remote control, supporting the shift toward smart manufacturing. These products reflect our commitment to delivering cutting-edge solutions that enhance both productivity and operational efficiency.
What estimations do you have for the rest of 2024?
M.M: For the rest of 2024, we expect steady growth, driven by new product lines and the continued expansion of our online presence. We are focused on strengthening our international reach, particularly in markets that demand automation solutions. Our modular and programmable servomotors will be key to meeting the increasing need for flexible and high-performance automation systems. Furthermore, we anticipate greater interest in energy-efficient components, as companies look to reduce operational costs and meet sustainability goals. By improving our digital marketing strategies and enhancing customer engagement through tailored solutions, we are well-positioned to continue our growth in the coming months.