BRUMA is a Portuguese brand with more than 70 years of experience, and like to define themselves as synonymous of experience, quality and innovation in creating water taps that are perfectly balanced in terms of aesthetics with high performance.
The attention and dedication the company puts into the creation process of BRUMA water taps reflect the focus and importance they give to the design of products and the provided user experience. Every step of the production is made by BRUMA in their factory, making this process increasingly sustainable with a combination of state-of-the-art industrial techniques and meticulous craftsmanship.
This alliance between the innovative character of the brand and its expertise is the result of decades of experience, which are transmitted through more than 25 collections of versatile and efficient products.
With a history guided by innovation, BRUMA constantly seeks to live up to its precursor legacy, and its mission continues to be, just like it was 70 years ago, to achieve perfection in the development of products that excel in beauty and sophistication, keeping its high standards of quality and efficiency intact.
Easy Engineering: What’s the news about new products?
BRUMA: This year we’ll launch two different handles for our best-seller collection, LEAF, and a safety technology that avoids possible constraints when using bidet taps. Next year, among other features, we will have a new premium collection and a new version of our thermostats.
E.E: What are the ranges of products?
BRUMA: In terms of product variety, we offer bathroom, kitchen and garden taps, shower systems and bathroom accessories. This variety is available through various collections with different finishes.
E.E: At what stage is the market where you are currently active?
BRUMA: Our market is very competitive, and we believe we have been creating a brand that sells more than faucets, that sells a vision and a placement.
In Portugal, we are market leaders, which is an honour for us that our clients trust us and recognize the quality of our products. In strategic terms, at a national level, we are focusing on the hotel sector, and we’re strengthening our connections with architects and designers. At an international level, there has been a constant focus on the foreign market through strategic partnerships and presence at trade fairs. Our commitment to internationalization is reflected through the growth of our sales, with 30% of them being from the international market.
E.E: What can you tell us about market trends?
BRUMA: The market has changed a lot in recent years, making customers more aware, informed and demanding. As customers are more aware and informed, they are worried about sustainability, technology and safety. In terms of market trends, we have noticed a growing concern for sustainability, ranging from the way products are made, to the way they can be sustainable in their homes, by saving water.
The other growing trend is the individuality of each client, with a different bathroom concept, more stylish and more concerned with design, functionality and personalization.
Among the range of collections we can offer, we have created a “colourful life” concept that offers the chance to turn their bathroom into a decorative focal point.
E.E: What are the most innovative products marketed?
BRUMA: We have several technologies that make us innovative in our sector.
For the sustainable part, we have several technologies, such as the Cold Start, that are the perfect harmony between energy saving, water flow and design, the BRUMA Ecodrop and Air Ecodrop, both technologies that can save water without compromising comfort in water use, we have a collection that is all made in Stainless Steel AISI 316/L, that make the products fully recyclable, highly resistant and eco-friendly, and we also have PVD finishes, that do not produce waste having a sustainable process and the most ecologically neutral when it comes to finishes.
For the safety and inclusion part, we’ve developed a technology named Hydrotherm 38º that can prevent scalding with a SafeStop button that blocks the rotation of the handle at 38º to prevent users from burning themselves, with special emphasis on children and people who are blind or have motor difficulties.
E.E: What estimations do you have for 2023?
BRUMA: 2023 has been a positive year for us, surpassing some of its strategic forecasts. Looking ahead to 2024, BRUMA anticipates an even better year with several new features and offerings, although the exact details remain undisclosed at this time.