Global Tag is an Italian company whose goal is to propose high quality RFID LF, HF, UHF and NFC transponders and also smart Bluetooth 4.0 transponder (BLE, Bluetooth low energy).
Interview with Fabio Mazzola, Chief Executive Officer (CEO) at Global Tag
What are the most common challenges companies face before turning to you?
Fabio Mazzola: First a premise: RFID is now cross-industry and pervasive across virtually every industrial domain. As a result, challenges vary widely from company to company and sector to sector. The common thread, however, is always the same: streamline processes and reduce operating costs. Typical issues include imperfect traceability of assets, batches, and locations in complex environments (metal, high temperatures, outdoor), long cycle times, and manual errors. In some markets there is a need for anti-counterfeiting and distribution control (e.g., wine & beverage), while in others—such as events and hospitality—demand is rising for contactless experiences to make entry, services, and payments more fluid.
How do you typically discover and define a client’s productivity problem before offering a solution?
F.M: In most cases, the client comes to us with a clear need and involves us to identify the most effective solution. In other cases—when the context is more complex and multiple departments are involved—we work side-by-side to analyze the situation, precisely define the problem, and build a shared intervention roadmap, aligning internal processes and responsibilities.
In what ways do your products directly address these challenges and remove barriers to efficiency?
F.M: Leveraging our know-how, consulting, and a broad product portfolio, we deliver a fast, measurable answer. We follow a structured path: technical discovery of environment and processes; selection of frequency and chip (LF/HF/UHF, NFC, BLE) and tag/antenna design; then sampling and field tests (Pilot/PoC) with iterations through to final installation/executive design and integration with existing systems. In line with this method, our product portfolio—standard/special labels (including on-metal), hard tags, eco-tags, BLE beacons, and related accessories—is highly customizable in form, materials, chips, adhesives/mounting, artwork (printing/laser), and encoding (EPC/UID/NDEF). This breadth and depth let us choose the right carrier for each context, ensure reliable reads even in harsh environments, and shorten ramp-up time, taking the project quickly to go-live and scale-up.
Do you adapt your products to specific industries or customer needs, and if so, how?
F.M: Yes. As noted, our distinctiveness lies in offering true product customization. In addition to that long-standing capability, we have introduced Business Units dedicated to key application sectors—Events & Festival, Hotellerie & Camping, Waste Management, Apparel—to deliver precise, proven solutions aligned with real-world processes. For each BU we have designed and built vertical products that go beyond the tag itself: thanks to the partners we collaborate with, we also cover systems and integration. In practice, we can now develop an end-to-end project: we tailor form, materials, and chip, design the antenna, handle printing/laser marking, manage encoding (EPC/UID/NDEF) and accessories (wristbands, cards, keyfobs, industrial labels). Seeing is believing.
Can you share a concrete example where your product significantly boosted a client’s productivity?
F.M: In a warehouse managing rubber rolls, we implemented an RFID UHF (860–960 MHz) system combining 100×190 mm printable labels with permanent adhesive and T-Rexy on-metal ABS tags placed at strategic points in the warehouse and on pallets. The labels—readable up to 10 meters—carry a barcode, description, product code, batch, and a unique serial; the T-Rexy tags, chosen for robustness, 3 mm foam, 3M extra-strong adhesive, and mounting holes, ensure stability even on irregular surfaces. We then developed a “smart pallet” that, moving through the warehouse aisles, detects stored material and its location—achieving a 90% reduction in time for loading, unloading, and handling.
How do your solutions not only solve immediate challenges but also support long-term operational efficiency and sustainability?
F.M: Our goal isn’t a one-off installation, but a system built to last. We select appropriate materials and protection ratings, pair them with suitable adhesives/mounts, and use high-quality tags; in production we perform functional checks on 100% of tags, enabling us to guarantee >99.9% functionality. For continuity, we keep products in production and give early notice in case of EoL (End of Life), offering equivalent replacement transponders with the same performance and mounting method. Multi-year agreements stabilize pricing and supply (volumes, lots, SLAs) and enable economies of scale. To avoid lock-in we rely on scalable/upgradable platforms (e.g., BLE beacons with evolving firmware/sensors) and open standards (EPC/UID/NDEF).
What future client challenges do you anticipate, and how are your products evolving to address them?
F.M: The RFID/BLE world evolves quickly, so staying current is essential. In recent years the market has clearly shifted toward greater specialization. We have always focused exclusively on RFID and BLE tags, a specialization that allowed us to operate horizontally across all application sectors. Today we are complementing that horizontal view with targeted verticalization, to respond even more specifically to each market’s needs and dynamics. For over a year, we have been strengthening our business model with dedicated Business Units, built alongside our broad solutions portfolio. The goal is to offer sector-specific, ready-to-use packages that reduce time-to-value while ensuring reliability, scalability, and continuous support. We currently operate with four Business Units—Events & Festival, Hospitality, Waste Management, and Apparel Retail—each with a specialized offering and end-to-end services. This model complements our cross-sector approach, enabling us to address each market’s specifics more effectively. In the coming months, we plan to further expand this structure, extending verticalization to additional strategic sectors.
