Venol Motor Oil is a Polish-based manufacturer of high-performance engine oils, lubricants, and automotive chemicals. With over 30 years of experience and operations in more than 85 countries, the company combines German technology with the flexibility of independent manufacturing. What sets them apart? Their agility, the power of five diverse product brands, and a global distribution model that meets local needs – from motorsport-ready oils to eco-focused fluids for modern engines.
Interview with Marta Chrustowicz, Export Director at Venol Motor Oil.
Could you describe your current strategy and vision for the future?
Marta Chrustowicz: Our mission is simple: empower engines and industries across the globe with safe, efficient, and durable lubrication. We’re focused on expansion into high-potential regions – like Asia and the Middle East – while reinforcing our presence in Europe. Digitization, customized formulations, and sustainable packaging will define our R&D focus in the coming years. VENOL is building not just products, but long-term partnerships with regional experts.
What are the biggest challenges you’re currently facing, and how are you tackling them?
The post-COVID logistics ripple effect, changing emission norms, and raw material volatility are just a few of the daily challenges. Our response: maintain a lean, responsive structure, diversify production, and develop localized product lines with partners in key markets like China, India, and South America. We also believe in education – training clients, mechanics, and distributors alike – to build technical trust in our formulations.
Are you currently working on any innovations or investments that you’d like to share?
Yes! We’re introducing SP-grade oils, advanced fuel-saving additives, and organic molybdenum-enhanced fluids under our brand NEXIUM. We’re also expanding EXLINE, our premium line for motorsports and performance engines. On the operational side, we’ve implemented predictive lab analysis and are exploring AI-based customer diagnostics tools.
In what markets are you currently present, and are you looking to expand into new ones?
We’re proudly present in over 85 markets – across Europe, the Middle East, Africa, and Latin America. In 2025, we’re scaling aggressively into China, India, and select ASEAN countries, through strategic agents and digital-first distribution. Our goal? Be where engines move.
What are your expectations regarding this year’s business outlook?
M.C: Despite market fluctuations, we’re optimistic. We forecast 12–15% revenue growth and expect new B2B platforms and private label deals to contribute strongly. With new regulations come new opportunities – especially for companies that can adapt quickly and deliver certified quality.
How would you define your team culture and the way you work with your partners or clients?
M.C: We’re family-owned, but think globally. That means flat hierarchies, real conversations, and a “solution-first” mindset. Our partners know they can trust us – not just on delivery, but on flexibility, loyalty, and long-term thinking. We act fast, listen deeply, and solve creatively.