Soapi is a young, innovative company producing eco-friendly magnetic soap holders made from recycled fishing nets. Founded in 2023, Soapi’s mission is to provide sustainable solutions for everyday bathroom routines while promoting waste reduction. With a small but dedicated team, Soapi has successfully combined clever design with sustainability, creating a product that is functional, attractive, and environmentally conscious.
What are the main areas of activity of the company?
Soapi operates in two main areas: manufacturing and retail of its sustainable magnetic soap holders. These are primarily sold through a network of over 250 independent concept stores, well-known department stores, museum shops, and recently, international markets in Switzerland, France, Sweden, Canada, and South Korea. Additionally, Soapi emphasizes direct-to-consumer sales through its Shopify shop, which has been optimized to reach customers looking for eco-conscious solutions to conventional bathroom accessories.
What’s the news about new products/services?
This year, Soapi introduced beautifully curated gift sets featuring their signature magnetic soap holder paired with artisanal hand soaps in a reusable cotton bag. These sets were designed to make sustainable gifting accessible and appealing.
In addition to the popular soap holders, Soapi is set to launch an innovative kitchen towel designed for modern convenience. This towel, ideal for drying dishes, features a magnet sewn into the hem, allowing it to stick to Soapi holders or metal surfaces like fridges and heaters. With this practical design, users can finish their kitchen tasks and simply toss the towel against the fridge, where it stays in place. This new product seamlessly combines functionality with the playful charm and sustainability that Soapi is known for.
What are the ranges of products/services?
Soapi offers its signature magnetic soap holder in 10 different colors to match various tastes and bathroom aesthetics. Each holder features a strong Neodym magnet and comes with vegan, water-resistant adhesive pads for easy installation. Beyond the soap holders, Soapi recently launched gift sets, combining the holders with high-quality, handmade soaps in scents like birch or spruce forest.
What is the state of the market where you are currently active?
The market for sustainable bathroom products is growing steadily as consumers become more conscious of their environmental footprint. In Germany, the concept of solid soap and soap holders is already familiar, with a strong tradition dating back to the DDR era. However, in international markets, the magnetic soap holder is still a relatively novel product, creating exciting opportunities for market education and expansion.
What can you tell us about market trends?
One trend is the increasing shift towards solid soap and plastic-free bathroom solutions, driven by a broader awareness of sustainability and waste reduction. Consumers are looking for durable, eco-friendly products that align with their values. This trend has led to a resurgence of interest in products like soap holders, which not only save soap but also minimize clutter and waste in the bathroom.
What are the most innovative products/services marketed?
The most innovative product in Soapi’s portfolio is the magnetic soap holder itself. Made from 90% recycled fishing nets, it combines sustainability with clever design, making it both functional and eco-friendly. The use of a recycled crown cap adds an extra layer of innovation, allowing customers to reduce waste even further.
What estimations do you have for the rest of 2024?
For the rest of 2024, Soapi plans to continue its international expansion by entering other European markets. Additionally, there are expectations for increased sales during the holiday season, driven by the new gift sets. The company also aims to strengthen its partnerships with existing retailers and explore new collaborations with sustainable brands to diversify its offerings further.