BRABBU was founded in 2011 and develops luxury design products for high-end residential and hospitality projects worldwide. Their design brand reflects an intense way of living, bringing fierceness, strength and power into an urban lifestyle. With a diverse range of furniture, casegoods, upholstery, lighting and rugs, and through sensory design, the company passes on a unique experience in every piece BRABBU designs and produces.
Easy Engineering: What are the main areas of activity of the company?
We have several areas of expertise, but let’s talk about five of them: creation, production, sales, marketing and design. Our products are handmade, so the entire process of designing, producing and finishing our products is carried out by our team of specialists. We also have a highly qualified sales team, responsible not only for presenting the brand and selling the products, but also for maintaining a relationship with the customer, so there is after-sales support. In addition, we have marketing and design departments that take care of the company’s image on social media and are updated daily on the main market trends so that posts have the greatest possible reach.
E.E: What’s the news about new products/services?
BRABBU is currently working on the development of a new product: MECCA Console. This new piece is still in the design process and I’m sending a brief description of it. Inspired by the grandeur of mosques, and crafted with meticulous attention to detail, the Mecca Console boasts a striking structure adorned with brushed brass matte columns, echoing the timeless architectural heritage of mosques. The juxtaposition of this intricate gold framework with the luxurious Nero Marquina marble top creates a visual masterpiece, seamlessly marrying tradition with modernity. More than just furniture, the Mecca Console is a statement of refined elegance that transforms any room into an iconic living environment and sanctuary of opulence.
E.E: What are the ranges of products/services?
BRABBU works with the following range of products: casegoods, upholstery, lighting and rugs. Among the categories mentioned, we have various products, such as sofas, dining chairs, dining tables, armchairs, wall lights, suspension lights, mirrors, side tables and many other products. BRABBU’s services include the entire production, design, customisation and shipping process. BRABBU has more than 200 types of materials, fabrics and finishes to make each product personalised to the customer’s needs.
E.E: What is the state of the market where you are currently active?
The luxury design market is dynamic and constantly updating and evolving. We at BRABBU try to keep up with this dynamism with products that are in line with new market trends.
E.E: What can you tell us about market trends?
What’s fashionable speaks to our aesthetic sensibilities and how we want to live. Trends often show a consistent shift toward a new way of life. Interior design trends in 2024, regardless of how practical they are, will satisfy even the most ardent aesthetes. Interior design trends that excite us with the unknown can be expected in 2024.
E.E:What are the most innovative products/services marketed?
BRABBU has several products characterized by their unique lines, which give the feeling of having the ‘BRABBU’s touch’. One of them is the Ardara Console, a product inspired by the Neolithic period. This modern console table will give a unique twist to any interior design with a finish in gold leaf with a gloss varnish. Another of the brand’s products that stands out for its unique lines is the Essex Armchair, inspired by the metamorphosis of the transformation from caterpillar to butterfly. This barrel chair is upholstered in velvet and has a base in brushed aged brass matte that adds charisma. In addition to these products, a strong feature of BRABBU is the customization service. To maximize the customer experience, we offer them as much autonomy as possible in the product production process. The idea is for the design to match the customer’s taste.
E.E: What estimations do you have for the beginning of 2024?
We are investing in multi-million dollar projects and dreamhouses. We want to show how BRABBU is the ideal brand for decorating a dream home and this will be our focus for 2024. We have a wide range of products designed precisely for this type of project and, to achieve this goal, we have a diversity of materials, fabrics and a competent team at all levels of service, from designing the pieces to the moment the customer receives them. What’s more, one of BRABBU’s strong points is its ability to customise its products according to the customer’s wishes. We are committed to the concept that we are perfect for making any multimillion-dollar project look just like the client dreamed.