Eighty thousand people from Poland and abroad visited the Agrotech agricultural technology fair, which took place on 14-16 March 2025. The event strengthened the leading position among indoor trade fair events in Poland and Central and Eastern Europe. What’s more, exhibitors emphasise that each of the three days’ show abounded with orders. Suppliers and manufacturers boast dozens of orders!
The record of records has been broken again! The fair was visited by 80,000 people, 9,000 more visitors than last year (71,000) and 5,000 more than the previous record from 2019 (75,000). Each of the three days (14 to 16 March) was exceptionally crowded at Targi Kielce; the organisers predicted the establishment of new records right on the expo start. – Friday was usually the least crowded day, although it still enjoyed great interest, but the expo halls were exceptionally crowded this time. On Saturday and Sunday, we witnessed crowds of farmers who came to become familiar with the offers of 520 exhibitors from 20 countries – says Andrzej Mochoń, president of Targi Kielce. Importantly, visitors came from various parts of the country and from abroad; among them were farmers and entrepreneurs from Ukraine, the Czech Republic, Slovakia, Romania, Italy, Germany and Hungary.
The Agrotech occupied 10 exhibition halls and outdoor exhibition grounds, totalling 68 thousand square meters of the centre’s area, two thousand more than last year. The agricultural technology fair in the Kielce centre once again turned out to be the largest indoor trade fair event in Poland and Central and Eastern Europe.
The industry revitalisation at the Agrotech Expo
The record-breaking number of visitors is also a reason for companies’ satisfaction. Exhibitors have been waiting for such a revival of the industry for several years; they have experienced an uptrend in sales. Our trade fairs allow you to choose from many offers. And, more importantly, you can negotiate rates and take advantage of expo promotions, says Doctor Andrzej Mochoń.
Farmers’ attitude towards investments is quite optimistic. All-round balers from our offer have already been sold, and the same is true for our manure spreaders. The segments that include these two machines experienced a dramatic decline in the previous year. This was so profound that it is hard to imagine, says Paweł Korbanek, President of the Korbanek Management Board.
One of the most powerful tractors in the world has found a customer in Kielce.
More and more companies emphasise that they found customers at the Agrotech Expo;. Already on the first day, interest in our offer, including the most potent tractor at our stand with an output of 715 horsepower, was huge. To our surprise, a farmer came. Negotiations on the terms of the sale are in the final stages. Tillage machines also found buyers, Pottinger and Vaderstad were also sold. In total, there are several dozen units, several of which will be leaving for farms any day now – reports Mariusz Kisiel, owner of Kisiel Agrotech, a supplier of Case IH tractors.
On the second day of the exhibition, the brand’s supplier, Wanicki Agro, announced the sale of a John Deere tractor; customers who came to Kielce to finalise the transaction appeared at the Massey Ferguson tractor stand. – We also gained new contacts here; chances of signing contracts are very high – says Łukasz Szlufik, owner of LukPol Agro, supplier of the Massey Ferguson brand.
The electric tractor, a novelty at this year’s expo, also found its buyers. – There is a good chance that we will be able to sell this tractor to Polish customers as well, says Rafał Mikołajczak, product specialist at Fendt.
Agrotech’s new machines sell like… hot cakes.
Machines for field work were in demand. Bogdan Kozień, Sales Director at Hardi Polska, talks about effective meetings. A dozen or so sprayers will be delivered to farmers straight from the expo centre; the recovery in the industry is significant, and farmers want to go shopping, he emphasises.
Kinga Sobczyk, domestic sales manager at the Polish company Landstal, speaks of great interest in machines for organic farming. – The rotary weeder for those who want to avoid using herbicides and focus on strictly ecological cultivation. He emphasises that it is only a matter of time before we finalise the agreements.
The GAL COMBO cultivation and seeding set, presented for the first time at Agrotech, also found potential buyers. “Our premiere in Kielce marks the beginning of a good track record for this set, i.e., sales of equipment in great numbers,” says Józef Seidel, a member of the management board of the Polish company Mandam.
The ROL/EX expo stand was attended by customers who did not want to wait for the machine’s delivery. They offered to take the no-till cultivator straight from the expo hall, says Michał Warzyński, production director.
Artificial Intelligence Reaches Farmers
The autonomous robot AgAr, presented by Aurox at the Las Expo trade fair, gained customers. – Something new – and to my surprise, many people are interested. Artur Lasota, sales representative, says I have already had several prospective customers who want to use it to care for crops on forest plots.
Everything indicates that the presence of drone suppliers at Targi Kielce will not end with the presentation of drones, including those for spraying. We talked to agricultural advisory centres, private investors who own plant nurseries, producers of rolled grass, and people who want to provide commercial drone services. After less than two days of the expo, several very promising talks are scheduled. The sale of ten or maybe even more agricultural drones is under consideration, says Martyna Mościcka, marketing specialist at Vector Agr.
Forecasts for the machines market
Many Agrotech exhibitors emphasise that purchases are no longer primarily determined by EU funds, although some owners of smaller farms base their investment decisions on them. – Machines “age”; farmers need new ones to work effectively, efficiently and economically, stresses Doctor Andrzej Mochoń.
– This year will be better, in my opinion – says Paweł Korbanek, CEO of Korbanek. – There is also quite a lot of uncertainty; we expect the war between Russia and Ukraine to end. Farmers, however, believe that the end of the war could be the beginning of a significant challenge for the industry; as farmers from Ukraine will certainly need equipment, but the entire world in this industry will also certainly mobilise and submit offers. Opening up the market is an opportunity, but it does not mean that it will be an easy business for people supplying machines. We expect strong competition to be in the market – sums up Paweł Korbanek.
New investments in Targi Kielce
The end of the Agrotech is the commencement of a priority investment for the Kielce exhibition and congress centre; once the expo hall additionally constructed for this event is dismantled, the site will be taken over by the contractor of the new exhibition hall. Strabag will build a facility with a usable area of 15,500 square meters on the ground floor and another 3,000 square meters on the mezzanine. The indoor area of the expo centre will increase from 38 thousand to 52 thousand square meters. The new expo hall will be ready in the summer of 2026, and Agrotech exhibitors will set up stands there in 2027.