Animech specializes in transforming traditional sales and marketing into an immersive, digital experience through real-time 3D applications. With over 20 years of experience in creating digital sales tools, the company helps businesses revolutionize their product offerings into modern, interactive 3D experiences directly on the web.
Interview with Tino Karazeimbekis, Sales Executive at Animech.
Brief description of the company and activities.
Tino Karazeimbekis: Our platform optimizes 3D models for seamless online integration, overcoming traditional limitations while maintaining top-notch visual quality. By combining advanced 3D visualization with a powerful configurator, we make it easy for businesses to showcase their products and enhance customer interactions—all integrated seamlessly with their existing CRM and business systems.
What are the main areas of activity of the company?
We focus on reshaping sales and marketing processes for businesses facing challenges such as:
- Struggling with sales.
- Managing complex, customizable products.
- Enabling customers to interact with their products.
- Handling advanced calculations.
- Streamlining the sales process by letting customers handle 90% of it.
- Providing unique, 24/7 product accessibility.
These challenges span across industries, and we provide tailored 3D experiences to address them. Our expertise extends to industries such as automotive, life sciences, retail & fashion, home interiors, and manufacturing.
What’s the news about new products?
T.K: In 2024, we launched Animech Showroom and Anipart 5.0:
- Animech Showroom leverages interactive 3D technology to showcase products without the need to ship physical machinery. This reduces costs and environmental impact while keeping product presentations up to date.
- Anipart 5.0 provides tools for creating, updating, and distributing service manuals and training content. Its real-time 3D manuals guide users through servicing, spare part orders, and product assembly/disassembly in a user-friendly format for desktop, web, and tablets.
What are the ranges of products?
T.K: We offer a diverse suite of tools to enhance sales, marketing, service, and training through cutting-edge 3D visualization and sophisticated configuration. Our immersive technology enables users to explore products in detail, fostering better understanding and engagement.
We prioritize seamless integration, ensuring our tools work harmoniously with existing systems to provide instant, relevant information. This integration streamlines operations, supports data-driven decisions, and enhances workflows. From customer-facing applications to internal tools, our solutions create a well-rounded and efficient customer journey that adapts to changing needs.
At what stage is the market where you are currently active?
T.K: The market for high-quality 3D applications remains niche, with many industries still reliant on manual sales processes. However, as digital transformation accelerates, we believe interactive 3D visualization will become essential for engaging and educating customers.
Our solutions empower businesses to offer dynamic, immersive product presentations, setting them apart in increasingly competitive markets. By addressing the growing demand for personalized and interactive experiences, we help companies evolve their sales and marketing strategies, positioning them for long-term success.
What can you tell us about market trends?
T.K: We see a significant shift in digital content trends, particularly in retail, where traditional images and text are being replaced by interactive 3D models and 360-degree views. This evolution is raising the bar for user engagement, with consumers now expecting lifelike, hands-on digital experiences.
Advances in mobile and device technology have made it easier than ever for businesses to adopt these interactive tools, creating opportunities to captivate audiences and differentiate themselves. By embracing these trends, we ensure our clients stay ahead of the curve in delivering engaging and intuitive online experiences.
What are the most innovative products marketed?
T.K: Innovation drives everything we create, with Aniconfigurator and Anipart standing out as flagship offerings. These tools integrate seamlessly with existing systems, ensuring they grow and adapt alongside our clients’ evolving needs.
We design our solutions to fully leverage browser capabilities, enabling clients to harness the power of Web 3.0. Our customizable platform provides limitless possibilities, tailored to meet specific business goals. This ensures our tools not only meet immediate needs but also serve as a foundation for long-term digital strategies.
With these tools, we empower businesses to actively shape their digital experiences, creating sustainable competitive advantages and positioning them at the forefront of innovation.
What estimations do you have for 2024?
T.K: We are excited about what 2025 holds, particularly with advancements in WebGPU and artificial intelligence. WebGPU opens up new possibilities for 3D rendering, enabling richer visuals, smoother animations, and more immersive experiences. This technology allows us to push the boundaries of what’s possible in 3D visualization.
We are also exploring AI to enhance our processes, from optimizing workflows to driving creativity in 3D modeling and customization. AI-driven innovation will help us streamline operations and deliver more value to our clients.
By embracing these technologies, we aim to stay at the forefront of digital innovation, empowering our clients to thrive in a rapidly evolving landscape where realism, automation, and adaptability redefine customer engagement.