Easy Engineering: How was 2021 for your business, a short summary?
BIKETEC: Despite tense delivery situations and material shortages, we are satisfied with the fiscal year.
E.E: How did the market change in the last year?
BIKETEC: Corona has caused a shortage of electronic components and a sharp increase in delivery prices and delivery times. At the same time, the demand for e-bikes and thus also for components from consumers has risen sharply.
E.E: What were the best-selling products of 2021?
BIKETEC: As our core business is the system integration of renowned engines with our own and third-party components, these were the sales drivers.
E.E: What sector of business do you think is expected to grow this year?
BIKETEC: Sporting goods industry will continue to grow.
E.E: A short message for collaborators for the beginning of the year.
BIKETEC: Maybe it is more interesting if we explain our business model.
Benefits for OEM/Dealer/customer:
- USP: One system that integrates multiple drive units
- Variety in the selection of drive units as well as components and still compatible
- As a result, the OEM/dealer and end customer are deprived of comparability, i.e. no direct price comparison possible while at the same time providing individuality for the end customer
- The OEM configure e-bikes for the upcoming model years in our PM tool, which saves time. Only suitable combinations are displayed via a filter function. This guarantees a safe and simple e-bike configuration.
- We take over the warranty and spare parts business for the OEM. The specialized dealers turn to us. All service tools are cloud based. No installation of software necessary.
- The products become more cost-effective (the component business is cheaper to purchase than the system business and this advantage can be passed on to the end customer)
- Best in class: component business gives component specialists very good market opportunities without having to get bogged down in system integration or acquire knowledge
- The components business enables greater security of supply, especially in these uncertain times
Potential disadvantages and their compensation:
- OEMs and dealers only have an advantage if all system configurations from the component business nevertheless run with the same protocol or cable sets. It must be possible to program and diagnose all configurations according to the same rules and with the same tools.
- All customer groups should always have only one contact person for each of the components, i.e. service and aftersales run via one portal.