OPPLE Lighting is one of the global leaders in the lighting industry, with over 30 years of experience. Headquartered in China, the company provides innovative, sustainable, and energy-efficient lighting solutions in more than 70 countries, including Romania. Since entering the European market in 2014, OPPLE has rapidly expanded, focusing on high-quality LED lighting for businesses. The company’s unique corporate culture, commitment to sustainability, and innovative solutions have helped it become a trusted brand globally. In Romania, OPPLE operates primarily in the B2B sector, providing advanced lighting solutions through electrical wholesalers and targeting professional installers.
Interview with Dan Celescu, Business Development Manager at OPPLE LIGHTING B.V.
What are the main areas of activity of the company?
Dan Celescu: OPPLE Lighting Romania serves multiple industries, with key areas of activity including:
- Commercial Lighting (retail stores, malls)
- Industrial and Warehouse Lighting (factories, warehouses)
- Office Lighting (smart and sustainable office solutions)
- Outdoor and Street Lighting (public spaces)
- Hospitality Lighting (hotels, restaurants)
The company offers tailored lighting solutions that meet the specific needs of these industries, enhancing productivity, safety, and ambiance while reducing energy consumption.
What’s the news about new products/services?
D.C: OPPLE continues to innovate with the introduction of smart lighting systems integrated with IoT technology, allowing users to control lighting remotely. These systems offer features like dimming, color adjustment, and energy monitoring, ideal for businesses looking to optimize energy consumption. OPPLE has also launched a new range of eco-friendly LED products, reflecting its commitment to sustainability. These products have longer lifespans, reduce maintenance costs, and support environmental goals by minimizing energy use.
What are the ranges of products/services?
D.C: OPPLE Lighting Romania provides a comprehensive range of products, including:
- LED Lighting Solutions: Energy-efficient lights for indoor and outdoor use.
- Smart Lighting Systems: IoT-integrated lighting with remote control options.
- Software Defined Lighting (SDL) Solution: An advanced lighting management system that allows users to define and control their lighting infrastructure through software.
- Decorative Lighting: Aesthetic lighting options for interior design.
- Industrial and Commercial Lighting: High-performance solutions for demanding environments.
- Outdoor and Street Lighting: Solutions for public and outdoor spaces.
- Lighting Controls and Sensors: Advanced control systems like motion sensors and dimmers.
- Custom Lighting Solutions: Tailored products to meet specific customer needs.
What is the state of the market where you are currently active?
D.C: The lighting market in Romania is evolving rapidly, with increasing demand for energy-efficient and eco-friendly solutions. Businesses and municipalities are focusing on upgrading their lighting systems to reduce energy consumption and comply with environmental regulations. LED lighting is gaining popularity due to its efficiency and durability, and OPPLE is well-positioned to meet this growing demand. Despite challenges such as inflation and supply chain issues, OPPLE Lighting Romania continues to grow by offering reliable, innovative products that address both functional and aesthetic needs.
What can you tell us about market trends?
D.C: Several key trends are shaping the lighting industry in Romania:
- Sustainability: Businesses are prioritizing energy-efficient LED solutions and smart lighting systems to reduce environmental impact.
- Smart Lighting: IoT-integrated lighting systems that allow remote control are becoming more popular, particularly in commercial and industrial settings.
- Human-Centric Lighting: There is a growing focus on lighting that enhances user well-being by mimicking natural daylight.
- Customization: More businesses are seeking tailored lighting solutions that meet specific functional and design requirements.
OPPLE’s product range aligns with these trends, particularly with its focus on smart, sustainable, and human-centric lighting solutions.
What are the most innovative products/services marketed?
D.C: OPPLE’s most innovative offering is its Software Defined Lighting (SDL) solution, a cutting-edge system that revolutionizes lighting management.
OPPLE’s Software Defined Lighting (SDL) combines a proprietary spectral control algorithm with a unique multi-LED light source to simulate natural sunlight, offering an unparalleled lighting experience. Unlike standard LED or RGB technologies, SDL delivers light that closely mimics natural sunlight across all color temperatures. Its full-spectrum light enhances color accuracy and creates vibrant, lifelike environments. With a wider color gamut, SDL allows for customized lighting effects, meeting diverse aesthetic and functional needs. Revolutionizing indoor lighting, SDL reflects OPPLE’s innovation and excellence, bringing the warmth and vitality of sunlight into any space through Smart Spectrum technology.
What estimations do you have for the rest of 2024?
D.C: For the remainder of 2024, OPPLE Lighting Romania anticipates continued growth, driven by the increasing demand for energy-efficient and smart lighting solutions. The company plans to expand its product portfolio to include more eco-friendly and IoT-integrated products, further strengthening its market position. OPPLE expects strong sales growth, particularly in the industrial, commercial, and public sectors, as businesses and municipalities continue to upgrade their lighting systems in line with sustainability goals.
By leveraging its innovative product range, strong distribution partnerships, and commitment to customer satisfaction, OPPLE is well-positioned to meet the growing demand for advanced lighting solutions in Romania.