The company SOFOP with the brand TALIA is a French well-known family manufacturer (a simplified joint-stock company with a 10 million Euros capital) since 1968, with a Head Office based in the West of France.
A workforce of about 250 people included a Quality Department and a R&D with 7 people.
Certified ISO 9001 for more than 20 years, TALIA provides a wide range of high quality products thanks to 7 plants, all located in France, satisfying the industrial and the construction sector. TALIA shows an international activity in more than 40 countries.
The company’s customers’ tour of production facilities enables them to understand and visualize the high standards of quality required all Talia’s manufacturing processes, along with the professional expertise of each employee, and to fully grasp the company’s culture and values.
What are the main areas of activity of the company?
The Brand TALIA covers 3 main activities
- PREMIUM TOOLS for masons, drywall plasterers, screed layers, tilers, painters and presents other high quality hand tools such as levels & tapes measures, sawing & cutting, building site accessories, up to an engineering selection.
- PERSONAL PROTECTIVE EQUIPMENT showing among other protective products a large range of safety helmets.
- SAFETY SIGNS for your workplace and other sign posting.
What’s the news about new products/services?
TALIA introduces each year new products to enlarge its product offer and answers to the demands of the users. Indeed, the brand takes into consideration the needs of the daily users by creating new tools thanks to our very own R&D Department and the manufacturing processes of our plants. Moreover, TALIA makes a selection in its yearly catalogue to ensure you are getting the best price.
In addition, one of the TALIA’s main commitments stays to ship 3 days after receiving the order for its own-brand products and 4 weeks for customized requests.
What are the ranges of products/services?
The TALIA products range shows a complete offer with more than 7,000 proposed items in all the mentioned categories combined with attractive prices and small packaging.
Recently, a new variety of rubber buckets, troughs and neon colored plastic buckets such as green and pink have been added to the range.
Moreover, our Visual Merchandising Department masters a customized computer program allowing an even more efficient store shelves display. A useful tool for distribution channels.
What is the state of the market where you are currently active?
Except in some areas, the markets nowadays suffer from a certain instability especially, in the construction sector and can show a negative trend. This explains why customers prefer to keep a low stock level and nonetheless order more frequently.
According to these facts, TALIA moves accordingly to provide the most accurate solutions for the clients. Adaptability remains a strong point for TALIA.
What can you tell us about market trends?
Despite this global negative trend, the Brand TALIA still continues to grow thanks to its numerous capacities such as a strong and active commercial presence among the customers’ networks, and the ability to produce your order with consistency and to deliver it very quickly anywhere.
Together with the production of high-quality items it gives TALIA’s huge advantages recognized by the customers. This last point is key to the credibility of the Brand and for sure our utmost assets.
What are the most innovative products/services marketed?
One of the most innovative items in 2024 we can mention is the MULTI+ board lifter Taliatop version 2 with tools holder board. The perfect product to easily fix by yourself plasterboards under ceilings, inclined walls, or in a vertical position in the safest possible conditions.
TALIA is the only European manufacturer mastering natural rubber, synthetic ones and plastic containers and which 2 plants are dedicated to the rubber.
What estimations do you have for 2024?
Still this unknown future regarding the economical activity but of course with some high expectations in some areas like the Middle East or Eastern Europe. Always optimist, we believe 2024 will be definitively a good one.
As mentioned, with our capacity to adapt our organization, production, business model, we are fully prepared to face any situation and for over a long period of time.