The tomatto brand is born from the desire to export the „made in Italy” products around the world and with a clear vision of the future in the kitchenware market.
Interview with Nossa Mauro, Commercial Department at Tomatto.
A brief description of the company and its activities.
Nossa Mauro: The tomatto® brand was born from the experience of the Rivadossi brothers, an Italian family with a long history in the household items made in Italy since 1963.
Over the years the family business has become a nationally wellknowed company with the important goal of gaining prestige also in the international market thanks to the distribution of the tomatto® brand.
The F.lli Rivadossi company was born as a manufacturing company and evolved to the point of being able to create items in all-round process. Over time they have been realized: a producing department for plastic materials, a producing department for metal parts, an assembling and packaging department, a maintenance and moulds department and a quality control department.
The tomatto® products are the result of a true production quality and accurate controls during each production process, the pride of writing “made in Italy” on the products.
What are the main areas of activity of the company?
N.M: Our main business areas are the Mediterranean countries, especially Europe and North Africa, but our goal is to make tomatto® products known to all cooking lovers.
What’s the news about new products/services?
N.M: For many years now, the company philosophy has focused heavily on the development of sustainable, ethical products, on the use of low-CO2 emission production processes, clean energy and recycled and recyclable materials.
This philosophy has been encapsulated in a project called ‘GREEN LOVE’ which identifies our commitment to environmental protection and we place it on each of our products.
What are the ranges of products/services?
N.M: The tomatto® products are households likes vegetable mills, cookware, lids, milk jugs, kitchen utensils, serving tongs, graters, mashers and cutlery. We produce items for the domestic and HoReCa market, both in plastic material and stainless steel.
What is the state of the market where you are currently active?
N.M: The market for household items has grown a lot in recent years, thanks to various cooking programs on TV, food bloggers on social media, but also thanks to the pandemic that made us rediscover the pleasure of cooking healthy and traditional foods at home. In the last year, however, the business has stabilized quite a bit.
What can you tell us about market trends?
N.M: In our market, the consumer’s attention is increasingly focused on the materials used and the sustainability of production processes, with an eye on the quality-price ratio. The search for personalized and customizable products also influences sales.
What are the most innovative products/services marketed?
N.M: Our best-selling item is the vegetable mill and our R&D team works constantly to allow us to offer it in a modern style to our partners. New materials are studied (recyclable and/or recycled), colors, finishes, components and packaging are studied in line with the trends of the period. The last special feature created was the special filter for jams. Filter produced in multiple sizes to allow the user to find the most suitable for his vegetable mill. This accessory for vegetable mills allows you to have a seed-free puree, easily digestible and rich in nutrients.
What estimations do you have for the beginning of 2025?
N.M: The beginning of next year will be quite difficult in my opinion as consumers will have little spending power after the holidays, but I am optimistic for the following months.
We have been working for months now to implement our presence on the main digital platforms and we are finalizing our e-commerce. We also collaborate with an agency to promote our products and the company with email marketing and B2B social campaigns. We also support this with our historic presence at the most important trade fairs in the sector and advertising in specialized magazines, so as to increase our customer portfolio and make tomatto® products known throughout the world. All this will certainly help us to have a good 2025.