CIMENTO® is a leading company in the design and development of tailor-made furniture. The company offers innovative cementitious products for architecture, the contract sector, retail and hotels. CIMENTO® is a unique, patented product – completely made in Italy – a structurally versatile and light compound, it gives light structure panels the same expressive strength of cement. It is available in various colours and finishes, also customized.
Interview with William Lucchetta, CEO & Founder of CIMENTO®.
Easy Engineering: What are the main areas of activity of the company?
William Lucchetta: The company is active in architecture, interior design, retail and contract. Thanks to its lightness and to the evocative aspect of exposed cement, Cimento has various applications: interior walls, floors, outdoor façades, design items and furniture. CIMENTO® testifies to the versatility of the innovative patented material which uses and which is characterized by for the many possibilities of application: covering for walls and floors, facades, surface for furnishing elements and the application on finished products with a sculptural design conceived for residential spaces, contract and open-air lounges.
E.E: What’s the news about new products?
W.L: We have a new series of finishes that surprise for the play of colors and the contrast between the covering smooth and rough surfaces. Last year, for the first time, with the designer Patricia Urquiola, fragments of inert materials, such as glass and quartz, were inserted into the paste, alongside the proposals of a mixture in different coloured marbles. A new approach that gives the coverings a strong tactility, also perceived on a visual level. In addition, during the last Salone internazionale del Mobile in Milan we presented new pieces of the indoor and soft outdoor furniture collection and the innovative tiles designed by Elisa Ossino, with a strong volumetric sign, imagining geometric figures that seem to take substance in the three-dimensionality of a relief, generating elegant chiaroscuro passages to produce a lively movement of shadows on the wall.
E.E: What are the ranges of products?
W.L: Cimento produces surfaces and innovative and original design furniture and accessories. All products are entirely made in Italy, inside the CIMENTO® facilities in San Donà di Piave (Venice), through controlled and industrialized processes. Each solution offered from CIMENTO® is able to bring to each and every environment the solid and material appearance typical of cementitious materials. Furthermore, in its blend CIMENTO® incorporates production waste from other production processes, minimizing the waste of non-renewable resources and protecting the natural heritage.
E.E: At what stage is the market where you are currently active?
W.L: The market is constantly evolving, as well as the needs of customers who demand personalised products and services. After the crisis caused by the Covid-19 pandemic, the market has returned to growth. There is a greater search for sustainable, environmentally friendly and durable products, capable of adapting to different environments, public and private spaces that are becoming more fluid. Furthermore, the demand for outdoor furniture has increased, above all due to the desire to be outdoors, surrounded by greenery, in contact with nature.
E.E: What can you tell us about market trends?
W.L: From our perspective and from the relationships with Italian and international companies and designers, we can observe an increasingly growing attention towards recycled or recyclable materials to reduce the impact on the environment. Other keywords of this moment are: customization, versatility and flexibility of use of furniture or accessories, which is combined with colour research and new finishes, able to give personality and originality to the environments.
E.E: What estimations do you have for 2023?
W.L: For 2023, we hope to complete the current projects and create new ones, to overcome new challenges and to continue the experimentation that remains for us an element of distinction. CIMENTO® is a new product that is having an important success among professionals and allows an infinite number of applications. Thanks to the relationship with designers and architects it is possible to open up to new opportunities, in new scenarios, but it is necessary to know how to listen, investing in innovative projects.