As rising fuel costs and widespread farm labor shortages accelerate demand for agricultural automation, livestock producers are replacing traditional diesel equipment with electric robotic systems. Austrian family-owned manufacturer Wasserbauer GmbH is supporting this transition by delivering automated feeding, bedding, and feed-pushing machines to dairy, cattle, sheep, and goat operations across more than 35 countries. Capable of serving operations scaling from small herds up to 1,000 cows or over 10,000 bulls, the company’s electric machinery reduces daily operating expenses while improving feed quality through integrated sensor analysis.
Georg Kreutzinger, Head of Sales at Wasserbauer GmbH discusses the Shuttle Eco feeding robot, new sensor integrations for real-time feed humidity analysis, and market expansion across Europe, Australia, Japan, and North America in the second half of 2026.
A brief description of the company and its activities.
Georg Kreutzinger: Wasserbauer is a family company which has recently celebrated its 40 year anniversary. Currently the company has a size of 80 person and is exporting into >35 countries worldwide. Since the beginning the focus is on agriculture, especially dairy and cattle, sheep and goat farms.
Since a couple of years, new areas like pig or poultry farms are gaining some interest. Overall target of Wasserbauer is to make work at farms easier, bringing more efficiency and reducing daily costs with support of our machines.
What are the main areas of activity of the company?
G.K: Main markets are currently central Europe, however overseas markets like Australia, Japan and North America are growing markets.
What’s the news about new products/services?
G.K: New sensors around the machines are available, providing better analysis and efficiency.
What are the ranges of products/services?
G.K: Feed Pushers, Automated Feeding Robot, Bedding Robot.
What is the state of the market where you are currently active?
G.K: Currently the market for feed automatization in dairy production is picking up, nowadays with rising number of animals, also robotic systems with 1000 cows or >10.000 bulls can be served with robots, bringing high-cost efficiency to the farms.
What can you tell us about market trends?
G.K: Feeding automatization is a global trend that is picking up quite fast, due to a lack of employees on the farms. Moreover, our electric driven machines do enable huge daily cost savings in comparison to gasoline/diesel driven machines.
Additionally, the overall feed quality and efficiency is increase as well tremendously.
What are the most innovative products/services marketed?
G.K: Feeding Robot Shuttle Eco, fully electrically driven automatic feed humidity sensor improving the overall feed quality supporting the daily needs of animals.
What estimations do you have for the second half of 2026?
G.K: Strong growth will continue due to the uncertainty of fuel prices.
