Otodata, a global provider of IoT-based tank telemetry solutions, is transforming inventory management for LPG, refined fuels, lubricants, and bulk gas distributors. Guy Lanrezac, General Manager of Otodata Europe details the company’s hardware and software ecosystem, including 15-year battery life monitors, the Otodata Portal, and the customer-facing Nee-Vo mobile app.
To remove deployment barriers and upfront capital expenses, Otodata introduced Tank Monitoring as a Service (TMaaS) and Hardware as a Service (HaaS). These subscription models allow energy distributors to optimize delivery routes, prevent run-outs, and accelerate digital transformation across Europe and international markets.
A brief description of the company and its activities.
Guy Lanrezac: Otodata is a leading global provider of tank monitoring solutions, specializing in IoT-based technologies that deliver precise, reliable, and cost-effective data for fuel resellers, gas distributors, lubricant manufacturers, and distributors. With over a decade of experience, Otodata has established itself as a key player in the tank monitoring industry, offering award-winning products and services to businesses worldwide.
Headquartered in North America, Otodata serves customers across North America, Latin America, Israel, the United Kingdom, Europe, and other international markets, supported by a growing network of partners, installers, and distributors. The company designs, develops, and manufactures its products locally, ensuring high-quality standards, reliability, and compatibility with all types of tanks and software platforms.
Mission and Vision
Otodata’s mission is to make advanced tank monitoring technology affordable and accessible for businesses of all sizes. For distributors, this means providing reliable, easy-to-install solutions that help avoid run-outs, improve operational efficiency, and enhance customer service.
Otodata’s vision is to revolutionize resource management across industries by delivering innovative, customer-centric solutions that drive efficiency, sustainability, and smarter decision-making.
What are the main areas of activity of the company?
G.L: Otodata develops and provides IoT-based tank monitoring solutions for multiple industries, including:
- Propane and LPG distribution.
- Refined fuels.
- Lubricants.
- Bulk gases.
- Industrial applications.
Other resource management markets.
The company helps businesses improve operational efficiency by providing real-time inventory visibility, automated alerts, optimized delivery planning, and improved customer communication.
What’s the news about new products/services?
Otodata offers a comprehensive range of tank monitoring solutions designed to meet the diverse needs of its customers.
Tank Monitoring Systems
- Monitoring solutions for propane, lubricants, refined fuels, bulk gases, and more.
- Advanced features such as GPS positioning, dual SIM capabilities, and Bluetooth connectivity.
- Industry-leading battery life of up to 15 years.
- Robust industrial design and compatibility with all tank types and software platforms.
Otodata Portal
- An online inventory management platform that allows users to:
- Manage customer information.
- Create optimized delivery routes.
- View inventory levels and usage history.
- Set customizable level notifications.
- Export data for analysis.
- Integrate with existing management software through a free API.
Nee-Vo Mobile App
- A customer-facing application that enables:
- Real-time tank level tracking.
- Customizable alerts.
- Refill requests.
- Usage history consultation.
- Free in-app branding and marketing opportunities for businesses.
What are the ranges of products/services?
G.L: Otodata continues to innovate by developing solutions that make tank monitoring easier to deploy, more accessible, and more valuable for businesses of all sizes.
In 2026, Otodata introduced Tank Monitoring as a Service (TMaaS), a full-service subscription model designed to simplify large-scale deployment. TMaaS combines hardware, installation, connectivity, maintenance, reporting, alerts, and ongoing support into one predictable monthly service.
Otodata also continues to enhance its monitoring portfolio with next-generation devices featuring improved connectivity options, longer battery life, Bluetooth capabilities, and compatibility with a wide range of tanks and management platforms.
These innovations help distributors reduce operational costs, improve delivery efficiency, prevent run-outs, and provide better service to their customers.
New Service Models
Tank Monitoring as a Service (TMaaS)
A comprehensive full-service solution that includes hardware, installation, connectivity, ongoing support, unlimited reporting, and alerts through a simple monthly subscription model.
TMaaS eliminates deployment barriers by providing businesses with a complete monitoring solution without significant upfront investment.
Hardware as a Service (HaaS)
Provides access to the latest monitoring hardware without upfront ownership costs, helping businesses deploy solutions more easily and efficiently.
What is the state of the market where you are currently active?
G.L: The tank monitoring market continues to grow as businesses across the energy, fuel, propane, lubricant, and industrial sectors look for ways to improve efficiency, reduce operating costs, and provide better customer service.
Across North America, Latin America, Israel, the United Kingdom, and Europe, companies are increasingly adopting IoT-based monitoring solutions to replace manual tank checks and gain real-time visibility into inventory levels.
The market is being driven by several factors:
- Increasing demand for operational efficiency and automation.
- Labor shortages and the need to optimize delivery routes.
- Growing expectations for digital customer experiences.
- The need for more accurate inventory management.
- Increased focus on reducing unnecessary deliveries and improving sustainability.
As companies continue to modernize their operations, remote monitoring has become an important tool for improving productivity and profitability.
What can you tell us about market trends?
G.L: Several key trends are shaping the future of tank monitoring and connected technologies:
Digital Transformation and Automation
Businesses are moving away from manual processes and adopting connected solutions that provide real-time data and actionable insights.
Smarter Data Utilization
Companies are looking beyond simple tank-level monitoring and using data analytics to optimize deliveries, forecast demand, and improve customer relationships.
Flexible Business Models
Subscription-based solutions such as TMaaS are becoming increasingly attractive because they allow companies to deploy technology without large upfront investments.
Connectivity Improvements
Advancements in cellular networks, Bluetooth technology, and IoT platforms are enabling more reliable monitoring solutions across diverse markets and environments.
Sustainability and Resource Optimization
Better inventory visibility helps companies reduce unnecessary transportation, improve fuel efficiency, and minimize waste.
What are the most innovative products/services marketed?
G.L: Otodata’s most innovative solutions include:
Tank Monitoring as a Service (TMaaS)
TMaaS represents a new approach to deploying tank monitoring by providing a complete managed solution. It removes deployment barriers by combining equipment, installation, connectivity, and support into one simple service.
Advanced IoT Tank Monitoring Devices
Otodata’s monitoring devices combine long battery life, reliable connectivity, rugged industrial design, and compatibility with different tank types and software platforms.
Nee-Vo Platform and Mobile App
The Otodata Portal and Nee-Vo Mobile App provide businesses and end users with real-time access to tank information, alerts, usage history, and inventory management tools.
API Integration Capabilities
Otodata’s open API approach allows customers to connect monitoring data with existing business management systems, creating a seamless digital ecosystem.
Key Features and Benefits
- Cost-Effective Solutions: Low cost of ownership makes large-scale implementation affordable for businesses of all sizes.
- Reliability and Precision: Industry-leading warranties and accurate data reporting provide confidence in operational decisions.
- Flexible Financing Options: Multiple options including no upfront investment, hardware-as-a-service, and all-in pricing plans.
- Global Reach: Otodata solutions are deployed across North America, Latin America, Israel, the United Kingdom, Europe, and other international markets, helping businesses improve operational efficiency and customer service worldwide.
- Customer-Centric Approach: Continuous product refinement based on customer feedback and evolving market needs.
Global Presence and European Expansion
Otodata continues to strengthen its presence across global markets, including North America, Latin America, Israel, the United Kingdom, and Europe, addressing the growing demand for smart monitoring solutions.
In Europe, Otodata has developed a strong network of installers and partners to support efficient implementation and dedicated customer service.
The product portfolio includes features designed to meet regional requirements, including:
- Dual SIM capabilities.
- Hybrid battery packs.
- Bluetooth connectivity.
- Full-size antenna options.
- Industry-leading battery life of up to 15 years.
Otodata’s solutions are tailored to meet the unique needs of each market, helping businesses optimize operations, improve customer satisfaction, reduce service costs, and achieve greater resource efficiency.
What estimations do you have for the second half of 2026?
For the second half of 2026, Otodata expects continued growth in demand for connected monitoring solutions across its key markets.
The company will continue focusing on:
- Expanding adoption of TMaaS and subscription-based solutions.
- Growing its presence in international markets, including Europe, the United Kingdom, Latin America, and Israel.
- Supporting fuel, propane, lubricant, and industrial customers with scalable monitoring solutions.
- Continuing investment in product innovation, connectivity, and customer experience.
As businesses continue to prioritize efficiency, automation, and data-driven decision-making, Otodata expects tank monitoring technology to play an increasingly important role in helping companies optimize their operations.
Awards and Recognition
Otodata has been recognized for its innovative contributions to the tank monitoring industry, including:
Innovation Award from the Canadian Propane Association (CPA) for advancements in the propane industry.
What estimations do you have for the rest of 2026?
G.L: Otodata continues to expand its expertise beyond propane and fuel into additional sectors such as lubricants, solids, and waste management.
The company remains committed to innovation, continuously evolving its technology and services to meet the changing needs of customers and markets worldwide.
