Artistic Paver Mfg. designs and manufactures premium concrete pavers and coping systems engineered for pool decks, patios, driveways, and outdoor living. Their surfaces are known for comfort underfoot, salt-water resistance, and slip resistance, supporting architects, builders, and premium residential projects across North America.
https://www.artisticpavers.com
Interview with Darrell Fletcher, Marketing Manager at Artistic Paver Mfg.
What are the main areas of activity of the company?
Darrell Fletcher:
- Manufacturing of architectural pavers and coping for pool and landscape applications.
- Specification support for architects/designers (samples, specs, technical guidance).
- Distribution enablement through regional dealers and partners.
https://www.artisticpavers.com/products
What’s the news about new products?
D.F: We’re expanding EuroLock™ (formats and curated colors) for modern pool environments and streamlining digital spec resources (swatches, spec sheets, request tools) to simplify design and construction workflows.
https://www.artisticpavers.com/products
What are the ranges of products?
D.F: Product families include Shellock®, GraniteLock®, DesertLock®, StoneLock®, RoadLock®, StepLock®, and EuroLock™—covering pool decks, driveways, and integrated coping. Explore:
https://www.artisticpavers.com/products
At what stage is the market where you are currently active?
D.F: Outdoor-living investment remains resilient. Premium residential, hospitality, and amenity projects continue to prioritize long-life, low-maintenance hardscapes with an emphasis on safety, comfort, and heat-mitigating surfaces in high-traffic pool areas.
What can you tell us about market trends?
D.F:
- Design simplification: larger formats, clean lines, neutral palettes.
- Performance surfaces: slip resistance, salt-water durability, heat/light reflectance.
- System thinking coordinated paver + coping packages for faster installs and cohesive aesthetics.
https://www.artisticpavers.com/products
What are the most innovative products marketed?
D.F:
- Shellock® — a signature coastal look with outstanding comfort underfoot.
- EuroLock™ — a modular system designed for pool deck + coping integration.
- GraniteLock® — textured, high-grip options with refined finishes. Details:
https://www.artisticpavers.com/products
What estimations do you have for 2024?
D.F: We anticipate steady growth, driven by renovations and amenity upgrades in hospitality and high-end residential sectors. Continued specification of premium pool-deck systems and integrated coping supported by improved supply chain and spec-support tools should further reduce project friction.
Artistic Paver Mfg.
