CropX is a global ag-technology company specializing in digital agronomy and farm management solutions. The compay’s mission is to empower farmers, agronomists, and agribusinesses to increase yields, reduce input costs, and improve sustainability through data-driven decision-making.
CropX combines proprietary soil sensors, in-field weather stations, satellite imagery, and advanced agronomic algorithms into a unified cloud-based platform that delivers real-time, actionable insights.
Interview with Harmen Wollerich, VP Sales Europe at CropX.
What are the main areas of activity of the company?
Harmen Wollerich: Our core areas of activity include:
- Development and manufacturing of soil, weather, and crop sensors
- A comprehensive farm management and digital agronomy platform
- Data integration from sensors, machinery, satellite, and third-party systems
- Irrigation optimization and water management
- Nutrient and disease monitoring tools
- Strategic integrations with leading agricultural machinery manufacturers
What’s the news about new products/services?
H.W: Recently, we have introduced and expanded several key innovations:
- Launch of advanced in-field weather monitoring systems for hyper-local climate data
- Expanded machine connectivity and integrations with major OEM platforms
- Continuous improvements to our irrigation planning and variable-rate application tools
- Enhanced analytics powered by AI to deliver more precise agronomic recommendations
We are also focusing on expanding our ecosystem partnerships to ensure seamless data flow across the entire farming operation.
What are the ranges of products/services?
H.W: Our portfolio can be divided into four main categories:
A. Hardware
- Soil moisture, temperature, and EC sensors
- In-field weather stations
- Evapotranspiration (ET) sensors
- Telemetry and communication devices
B. Software Platform
- Farm management system
- Irrigation scheduling
- Nutrient management tools
- Disease risk monitoring
- Variable rate irrigation and application planning
C. Data & Integration Services
- Satellite and weather data integration
- API connectivity with agricultural machinery
- Reporting and compliance tools
D. Support & Advisory
- Onboarding and training
- Agronomic support
- Technical assistance
What is the state of the market where you are currently active?
H.W: The digital agriculture and precision farming market is experiencing strong global growth. Farmers are increasingly adopting technology to address:
- Climate variability
- Water scarcity
- Rising input costs
- Sustainability regulations
We operate in more than 70 countries and serve a wide range of crop types, reflecting strong international demand for integrated agronomic solutions.
What can you tell us about market trends?
H.W: Key trends we observe include:
- Greater demand for integrated platforms that consolidate multiple data streams
- Rapid adoption of AI-driven agronomic recommendations
- Increased focus on water efficiency and regenerative agriculture
- Stronger emphasis on interoperability between farm management systems and machinery
Farmers are looking for solutions that are not just data providers, but true decision-support systems.
What are the most innovative products/services marketed?
H.W: Some of our most innovative solutions include:
- Advanced soil sensing technology for deep, real-time soil monitoring
- In-field weather stations providing hyper-local climate insights
- Evapotranspiration (ET) sensors measuring plant water use directly
- AI-based irrigation and nutrient optimization tools
- Seamless integrations with major agricultural equipment brands
These innovations enable precise, sustainable, and economically optimized farm management.
What estimations do you have for the beginning of 2026?
H.W: At the beginning of 2026, we anticipate:
- Continued acceleration in the adoption of digital agronomy tools
- Expansion of strategic partnerships and machinery integrations
- Further development of sustainability-focused solutions
- Strong growth in demand for water optimization technologies
We believe the industry will continue shifting toward fully integrated, data-driven agricultural ecosystems, and CropX is well positioned to lead this transformation.
