Deante is a leading Polish manufacturer of high-quality bathroom and kitchen equipment. Founded in 1990, the company has been consistently building its market position for over three decades based on design, technology, and top-quality craftsmanship. It operates its own production facilities, an advanced technological laboratory, and employs a team of highly qualified specialists in design, engineering, and quality control.
Interview with Michał Łój, Head of Research and Development at Deante.
A brief description of the company and its activities.
Michał Łój: The portfolio includes a wide range of faucets, shower systems, sanitary ceramics, bathroom accessories, sinks, and complementary bathroom and kitchen solutions. All products are created with attention to detail, ergonomics, and durability, while maintaining high aesthetic standards and collection consistency.
The year 2024 marked a period of intensive growth and strategic strengthening of the premium segment. A key step was the establishment of the sub-brand Deante Design Studio, created in response to growing customer expectations for original, distinctive, and comprehensive design solutions. The collections combine timeless aesthetics with advanced technologies, top-quality materials, and eco-friendly solutions.
What are the main areas of activity of the company?
M.Ł: The company’s core activities include the design and manufacturing of bathroom and kitchen equipment, development of proprietary design collections, domestic and international distribution, and extensive cooperation with architects and interior designers.
An important element of the strategy is the development of technological solutions that enhance user comfort, hygiene levels, and water efficiency. The company consistently invests in the smart product segment and solutions supporting sustainable construction.
What’s the news about new products/services?
M.Ł: One of the latest innovations is the Smart WC from the Silia series. It is a modern shower toilet that combines advanced technology with high everyday comfort. The product can be operated using a knob or remote control. It features advanced washing and drying functions, UV sterilization, and the option to personalize settings for two users.
A heated seat, ECO mode, touchless lid lifting, and interchangeable masking panels enhance both functionality and aesthetics. This solution aligns with the global trend of smart bathrooms, where technology supports hygiene, comfort, and resource savings.
Another new product is the Magnetic faucet with water filter connection, allowing access to filtered water without the need to install additional countertop devices. The product responds to growing consumer awareness regarding healthy lifestyles and plastic reduction.
What are the ranges of products/services?
M.Ł: The company offers comprehensive bathroom and kitchen equipment, including faucets, shower systems, sanitary ceramics, granite, steel and composite sinks, bathroom accessories, smart solutions, and premium collections developed under Deante Design Studio.
The brand’s goal is to create stylistically cohesive solutions that enable complete and harmonious interior design.
What is the state of the market where you are currently active?
M.Ł: The bathroom and kitchen equipment market has remained demanding in recent years and has been affected by macroeconomic fluctuations and a slowdown in the residential construction sector.
At the same time, the renovation and modernization segment is growing, and customers are increasingly aware of product quality, durability, and efficiency. Design plays a greater role in purchasing decisions, along with increasing interest in ecological and smart solutions.
Consumers are increasingly seeking durable, energy-efficient, and timeless products rather than solutions based solely on short-lived trends.
What can you tell us about market trends?
M.Ł: We observe global design and technological directions, but we do not treat trends as the sole determinant of development. Currently, there is a clear tendency toward minimalism, warm and natural finishes, matte surfaces, and the integration of technology with design.
There is also increasing emphasis on sustainability and water consumption reduction. At Deante, we focus on designing future-proof solutions that remain relevant and functional in the long term.
What are the most innovative products/services marketed?
M.Ł: The most innovative products include the Smart WC from the Silia series, faucets with water filtration connection, and collections developed within Deante Design Studio, combining premium-segment design with water-saving technologies.
The brand’s innovation lies not only in implementing new technological features, but above all in integrating aesthetics, ergonomics, and durability into cohesive and thoughtfully designed solutions.
What estimations do you have for the beginning of 2026?
M.Ł: In 2026, a new collection developed in collaboration with the Italian design studio Emo Design is planned for launch. This project represents another step in the brand’s consistent international expansion and strengthening of its recognition and prestige within the premium segment.
Cooperation with a renowned design studio allows the combination of Polish technological expertise with Italian sensitivity to form and detail, resulting in a collection with strong international market potential.
Forecasts for 2026 assume further strengthening of the premium segment position, continued development of smart and ecological products, and deeper cooperation with architects.
