Velodyne Acoustics is a pioneering leader in the audio industry, renowned for its innovative subwoofer technology. With over 40 years of experience, the company has consistently pushed the boundaries of audio performance, delivering unparalleled bass quality and clarity. Velodyne’s commitment to excellence is reflected in their continuous development of advanced audio solutions, setting new standards in the market.
Interview with Mansour Mamaghani, CEO of Velodyne Acoustics and Audio Reference GmbH.
What are the main areas of activity of the company?
Mansour Mamaghani: While our core expertise lies in the subwoofer business, we are actively engaged in complementary areas to enhance the subwoofer experience. This includes the development of specialized feet for optimal stability, wireless connectivity solutions, and other projects aimed at integrating advanced technologies into our products. These initiatives ensure that our subwoofers not only deliver superior sound but also provide versatility and convenience for our customers.
What’s the news about new products/services?
M.M: Since acquiring the brand in 2019, we have achieved significant milestones by developing six new product lines. This achievement marks a significant point in our 40-year history. Additionally, we have enhanced our services, ensuring that our customers receive the highest level of support and satisfaction. Our commitment to innovation and quality continues to drive our growth and success in the audio industry.
What are the ranges of products/services?
M.M: Our product range is comprehensive, offering solutions for various audio needs. We provide service and repairs for all products up to 20 years old, ensuring longevity and reliability for our customers. Our extensive range includes high-performance subwoofers, each designed to deliver exceptional audio experiences. By maintaining a strong service and repair network, we uphold our reputation for quality and customer satisfaction.
What is the state of the market where you are currently active?
M.M: We are experiencing consistent growth year after year, not merely through market expansion but by inspiring new customers and capturing greater market share with our innovative appliances. Our ability to continually attract and retain customers is a testament to the quality and performance of our products. The market recognizes our commitment to excellence, positioning us as a preferred choice among discerning audio enthusiasts.
What can you tell us about market trends?
M.M: The current market trends indicate a growing demand for more powerful yet compact devices. There is a clear preference for products that offer enhanced performance without compromising on space. Additionally, the integration of app-based controls and multifunctional use is becoming increasingly important. Our product development strategies are aligned with these trends, ensuring that our offerings meet and exceed customer expectations.
What are the most innovative products/services marketed?
M.M: Each of our product series represents an innovation in its own right, offering the best performance in its price range. Our commitment to innovation is evident in every product we launch. By continually pushing the boundaries of technology and design, we deliver products that set new benchmarks in the industry. Our dedication to excellence ensures that our customers receive the most advanced and reliable audio solutions available.
What estimations do you have for 2024?
M.M: In 2024, we anticipate significant market impact with the introduction of our two newly developed products, the MiniVee-X and SPL-X. These products are poised to create substantial movement in the global market, delivering groundbreaking performance and surprising our customers positively. We are confident that these innovations will further solidify our position as a leader in the audio industry, driving continued growth and success.