On August 15th, local time, Yizumi Precision Machinery (Mexico) Co., Ltd. (YIZUMI Mexico) holds an open house to celebrate its official opening. This is another important milestone for YIZUMI’s global strategy, following the establishment of YIZUMI Thailand in June of this year, and represents another solid step forward in its internationalization.
PART 01 Working with Industry Elites to Draw up Mexico’s Growth Roadmap
James Zhang, Deputy Managing Director of YIZUMI and General Manager of YIZUMI Injection Molding Machine Division, Raul Lizarriturri, President of Queretaro’s Automotive Cluster, and Luciano Diorio, CEO of Grupo Hi-Tec, are invited to attend the ceremony and deliver speeches.
The event is also attended by many industry experts, customer representatives, partners, as well as YIZUMI’s senior executives and employees.
James Zhang states in his speech that YIZUMI, as a global-leading molding equipment provider, has continuously deepened its global footprint with technological innovation and globalization strategy. We have achieved a dual growth in technology and market by acquiring HPM in the North America, and have also made significant inroads into emerging markets like Mexico.
He also emphasizes that in recent years, China’s manufacturing industry has ushered in a new wave of globalization, while Mexico, as a key hub of the North American market, has provided YIZUMI with limitless development opportunities due to its unique geographical location and solid manufacturing foundation. The establishment of YIZUMI Mexico is a critical step to entering the North American market and improving its global service capabilities. The subsidiary will leverage YIZUMI’s strong technological strengths and brand advantages to provide more convenient and efficient services to local customers.
Next, Raul Lizarrituri gives an enthusiastic speech. He begins by warmly welcoming YIZUMI to build a subsidiary in Mexico and praising the company’s outstanding contributions in the field of automotive manufacturing equipment. He emphasizes that Mexico, as a major global automaker, has broad prospects to collaborate with YIZUMI in the automotive industry. YIZUMI’s entry will not only boost the optimization and upgrading of the local automotive industry chain to improve industrial competitiveness, but also bring advanced technologies and innovative solutions to the industry, promoting industry innovation and growth.
Luciano Diorio says in his speech, “As YIZUMI injection molding machines’ agent in Mexico, I cordially applaud the establishment of YIZUMI Mexico. This is a significant step in YIZUMI’s globalization strategy and a new chapter in our cooperation. YIZUMI has gained wide recognition and appreciation in the global market over the years for its superior product quality, cutting-edge technologies, and high-quality services. Being a major economy in Latin America, Mexico has enormous market potential. I am confident that YIZUMI will show remarkable competitiveness in Mexico and contribute to the development of the local manufacturing industry.”
Technology Sharing & Appreciation Dinner to show technical strengths and pursue new cooperation
Amidst loud applause and cheers, YIZUMI’s senior executives and guests take the stage for ribbon-cutting ceremony, which marks the official opening of YIZUMI Mexico as well as another new beginning in its international development.
At the ceremony, YIZUMI’s senior leaders and technical experts focus on the industrial features of Mexico and North America, providing guests with excellent shares of the cutting-edge applications of injection molding and die casting technologies in the automotive industry. These shares fully show YIZUMI’s strategic layout in the global market, as well as its profound professional strengths and outstanding innovation capabilities in injection molding and die casting technologies.
Key presentations included:
- Ms. Karen Yu | Deputy General Manager of YIZUMI Injection Molding Machine Division Introduction of the Development Plan of YIZUMI Mexico
- Mr. Kevin Wu | Deputy Manager of Technical Service Department at YIZUMI Injection Molding Machine Division Sharing on the Application of Injection Molding in the Automotive Industry
- Mr. Klaus Lantz | Senior Global Sales & Marketing Director of YIZUMI Die Casting Machine Division Sharing on the Application of Die-Casting in the Automotive Industry
- In addition to technology sharing, we organize visits and exchange activities to give guests a better grasp of YIZUMI’s business operations in Mexico, and its practical applications in injection molding, die casting, and rubber injection molding technologies, thereby deepening their understanding of YIZUMI’s technical strength and market layout.
- In the evening, we host an appreciation dinner to thank our customers, partners, and employees for their long-term support and efforts.
- Mr. Samson Chen, Deputy Managing Director and COO of YIZUMI, attends the dinner and gives an address. He introduces that the establishment of YIZUMI Mexico will improve YIZUMI’s global supply chain structure, as well as response speed and service capabilities in the North American market. He also emphasizes the importance of supply chain collaboration. In this regard, YIZUMI will leverage Mexico’s unique geographical advantage and collaborate with our partners to build a more stable and efficient supply chain system, providing customers with higher-quality products and services.
Faced with the reshoring trend of American manufacturing, strained trade relations with China, and rapid growth in the Mexican market, YIZUMI has keenly seized market opportunities. To further capitalize on the market potential of Mexico and Latin America, and provide better services to local customers, YIZUMI has formed a subsidiary in Mexico as a technical service center to support the local market.
YIZUMI has encountered many challenges in establishing its Mexican subsidiary, including site selection, registration, talent recruitment, and import license application. We actively sought the help of local partners and a professional team, eventually managing to make everything happen.
YIZUMI Mexico is a major gateway for YIZUMI in Latin America, helping to expand global markets, increase brand awareness, and provide high-quality after-sales support. Its technical service center is located in Queretaro, which has a superior geographical location and can provide more convenient and efficient after-sales support, technical support, and equipment delivery services throughout Mexico and Latin America.
Its main business includes the sale, display, and technical support of injection molding machines, die casting machines, rubber injection molding machines, and related spare parts. Currently, its technical service center employs several engineers and other support personnel. The center is more than 2,000 square meters in size and can accommodate dozens of different types of machinery. In addition, there is a spare parts warehouse stocked with thousands of spare parts to ensure equipment delivery and after-sales service.
YIZUMI has rich experience in management. Its operation mode of “centralized management + localized functions” can effectively reduce communication costs, improve operational efficiency, and reduce team integration challenges caused by cultural conflicts. At the same time, localized functional teams can better understand local laws, regulations, customs, and cultural differences, and quickly establish relationships with partners and customers.
Furthermore, YIZUMI Mexico actively collaborates with local partners and a professional team to improve its local after-sales service quality, response time, machine delivery speed, as well as brand image in the local market.
YIZUMI’s Vision for the Future
Despite facing many challenges and uncertainties, YIZUMI firmly believes that globalization is an inevitable trend in the development of manufacturing industry. We will work hard to improve our international brand image, boost investment in brand promotion, and consolidate our existing capabilities, with a focus on improving global delivery and after-sales capabilities, while also empowering and supporting our partners with localized assistance. In the future, YIZUMI Mexico will collaborate with all parties to create brilliance!
*The data above were acquired by testing in the factory, only for your reference. As to the specific data, please refer to the actual equipment.