Bergner began as a specialist cookware company and had since expanded its horizons to become a complete home solutions provider. The company is renowned for its innovation, quality and value.
In a world where quality and innovation are fundamental pillars, Bergner has been a beacon of excellence for the past 25 years. As an industry leader, Bergner continuously innovates products and services for customers worldwide. Over this quarter-century, the company has committed to quality, fostered community relationships, promoted diversity and inclusion, and upheld high governance standards, reflecting its dedication to a sustainable and inclusive future.
What are the main areas of activity of the company?
Bergner is a distributor, providing an integrated logistic service, offering both standard and custom-made products via a multi-channel strategy (hyper/supermarkets as main channel). With in-house full marketing services: campaign design, reward sourcing, measurement and analysis. Outsourcing non-core activities such as warehousing, transportation, and IT.
What’s the news about new products/services?
At Bergner Europe, we are continually evolving to meet the needs of our consumers in a rapidly changing market. Recently, we’ve introduced a range of eco-friendly products that align with the growing demand for sustainable homeware. These include kitchen and home accessories made from recycled materials and designed to reduce environmental impact. Additionally, we are expanding our offerings in the smart home category, with new products that integrate cutting-edge technology, making homes more efficient and connected.
What are the ranges of products/services?
At Bergner, we specialize in a variety of products to meet our customers’ needs. Our comprehensive approach encompasses key aspects of the customer’s decision-making process, such as price, product, promotion, assortment, location and communication. By improving inventory management and optimizing marketing strategies, we seek to increase customer satisfaction and loyalty. Our goal is to achieve more efficient production and inventory management, optimize marketing efforts and improve customer satisfaction and loyalty. Our multi-category strategy is divided into four categories: kitchenware (cookware & bakeware, kitchen utensils, kitchen storage), small domestic appliances (kitchen appliances, beauty & care), dinning (tableware, glassware, cutlery) and home textile (bathroom, bedroom, and kitchen & table linens).
What is the state of the market where you are currently active?
The homeware market is currently experiencing significant growth, particularly in Europe. This expansion is being driven by factors such as rising disposable incomes, increased urbanization, and the influence of social media, which has accelerated the popularity of home décor trends. The market is also benefiting from the surge in e-commerce, providing consumers with a broader range of products and more convenient shopping experiences. However, while growth is steady, there is also heightened competition, especially from emerging markets.
What can you tell us about market trends?
Several key trends are shaping the future of the homeware market. Sustainability remains a top priority for consumers, who are increasingly seeking eco-friendly and recycled products. In parallel, smart home technology continues to gain traction, with items like smart appliances and lighting systems growing in popularity. Another prominent trend is the demand for customization and personalization, as consumers look for unique home décor solutions. Furthermore, the focus on health and wellness is driving interest in ergonomic furniture and products that promote a healthier living environment. These trends highlight the dynamic nature of the market and the need for innovation to stay ahead of consumer preferences.
What are the most innovative products/services marketed?
At Bergner, we are leading innovation in sustainability, smart home technology, and health and wellness. Our eco-friendly collections, such as Preseasoned and Earth Day, use recycled materials to minimize environmental impact. In smart home tech, we’ve introduced air fryers with dual heating and app control, WiFi kitchen robots with an integrated digital ecosystem, and cordless battery-operated electronics. For health-conscious consumers, our PFAS-free coatings and Ceratech technology in cookware promote safer, healthier cooking, while advanced Heatdot and multilayer technologies enhance performance.
What estimations do you have for 2024?
This 2024 marks an important milestone for Bergner: the company’s 25th anniversary. Celebrating 25 years of excellence, Bergner reflects on its journey of innovation, quality, and community engagement. As we look to the future, our vision is to continue leading the industry through cutting-edge product and service innovations. Our objectives include expanding our global reach, enhancing sustainability practices, and further promoting diversity and inclusion within our workforce. With an unwavering commitment to these goals, Bergner is poised to shape a prosperous and inclusive future for all.