ION INDUSTRIES is a manufacturer and a supplier of high-quality LED Dimmers, the ultimate addition in the field of LED lighting. ION INDUSTRIES has been operating from Nieuwegein (NL) since 2012, and from Windesheim (DE) since early 2022. At both locations, the focus is on offering the perfect combination between quality, innovation and collaboration.
The current Dutch LED market is now well-known for the dimmers from ION INDUSTRIES. Because of this, the company is fully committed to growing internationally.
Easy Engineering: Which are the most futuristic products / solutions from your portfolio?
ION INDUSTRIES: Optimizing and broadening the current product range is very important for ION INDUSTRIES. The most recent example is the “Auto Configuration” setting. It has been added to specific LED Dimmers and enables auto-adjustment to the lamp’s wattage. Two other examples of futuristic solutions are the WiFi LED Dimmer Switch and the 600 Watt LED Dimmer Switch. These products have both won the German Innovation Awards. Independent experts have recognized their advanced features and awarded them in 2021 and 2022.
E.E: What are the characteristics of these products / solutions?
ION INDUSTRIES: WiFi LED Dimmer Switch
The WiFi LED Dimmer Switch works together with a Smart Home system. This means you can turn your light on and off remotely, but also dim the brightness. Several WiFi LED Dimmer Switches can be connected to the same network via the Tuya App. Another great feature is the option to use this dimmer even without WiFi. The old and the new technology are combined into one LED Dimmer. ION INDUSTRIES is proud of their wide dimming rage, as low as 0.3 Watt, and compatibility with 95% of the most common cover switches.
600 Watt LED Dimmer Switch
The 600 Watt LED Dimmer Switch is one of the newest products from ION INDUSTRIES. This LED Dimmer is unique because of its high wattage. ION INDUSTRIES developed this dimmer to respond to market needs. This is a great solution for larger rooms with more lighting like offices, schools, shops and large halls. This dimmer also has the “Auto Configuration” option to automatically adjust the minimum and maximum brightness based on the wattage of the lamp. Other LED Dimmers from ION INDUSTRIES that have this option are the 150 Watt LED Dimmer Switch, 200 Watt LED Dimmer Switch, 350 Watt LED Dimmer Switch and the Duo LED Dimmer Switch.
E.E: Tell us about the company’s long-term goals/prospects?
ION INDUSTRIES: The long-term goal is to offer innovative and high-quality LED Dimmers from ION INDUSTRIES to the rest of the European market, primarily in Germany and England. The step further is to be available in the United States.
E.E: Tell us about product innovation and how does it impact the future?
ION INDUSTRIES: Changing and upgrading the LED Dimmer Switches is an ongoing process powered by specific market research. The entire ION INDUSTRIES team is involved: research and development, sales as well as marketing. Professional customers also have their say in optimizing the LED Dimmers. The current focus is on developing Smart Home solutions for existing and potential markets. ION INDUSTRIES sees the future LED dimmers as more versatile and more integrated.
E.E: How will product innovation help the customers?
ION INDUSTRIES: The top priorities for the LED Dimmer Switch development are user-friendly solutions with an emphasis on the compatibility and easy set-up of the product. The Smart Home compatibility enables LED Dimmers Switches to connect with any network and work together with other products. The LED Dimmer Switches have to be easy to connect and offer a comfortable and smooth experience.
E.E: How do employees shape your company’s future orientation?
ION INDUSTRIES: Within ION INDUSTRIES all departments must take responsibility for completing their goals, but also work as a team. To achieve its international ambitions, the company depends on its employees. The team is one of the company’s most valuable assets.
E.E: How does the digital transformation affect your products/business?
ION INDUSTRIES: Every aspect of the business is highly digitalized. The LED Dimmer Switches are sold through web shops and all the communication takes place online. Everything is digital, from purchase emails, newsletters and (price) agreements to relationship management.
E.E: Tell us about research and development in your company.
ION INDUSTRIES: Market and product research was done by external parties until recently. But in the last year, ION INDUSTRIES has been able to run the R&D itself. The result is more efficient and better-targeted research with more valuable results.
E.E: How do you overcome the new challenges and this more competitive environment?
ION INDUSTRIES: ION INDUSTRIES is confident that it is developing high-quality and widely compatible LED Dimmer Switches. With a focus on improving the company’s product, ION INDUSTRIES is also adapting to the needs of specific markets. Compared to the competition, the company offers the best price-quality ratio.
E.E: Tell us about the company’s future strategies and how will you adapt to the future
ION INDUSTRIES: ION INDUSTRIES has a long-term plan to offer its products in the United States market. To achieve this, ION INDUSTRIES will continue to further develop its products, both new models and upgrading existing ones. Ultimately, the goal is to grow a brand so big that when consumers think of dimmers, they think of ION INDUSTRIES.