Milestone Systems is a global leader in open platform data driven video technology, headquartered in Copenhagen, Denmark. The company specializes in video management software (VMS), video analytics software, and Video Surveillance as a Service (VSaaS) technologies. Milestone Systems’s core focus is enhancing security and operational efficiency through AI-driven video technology, with significant applications both within security and beyond security in sectors like healthcare, hospitality, retail, transport, and smart cities. Founded in 1998, Milestone has developed a reputation for delivering innovative and scalable video technology software, particularly its flagship product XProtect.
What are the ranges of products?
Milestone’s product portfolio includes the XProtect VMS, a customizable platform for integrating security hardware; Milestone Kite, a cloud-based VSaaS service; and XProtect Rapid REVIEW, advanced AI-driven video analytics. The company’s solutions cater to various use cases, from body-worn cameras and facial recognition to advanced analytics like license plate recognition and motion detection.
What’s the news about new products?
Recently, Milestone released XProtect 2024 R1 which focuses on improving cybersecurity resilience, streamlining VMS operations, and offering new customization capabilities to meet evolving customer needs.
Featured in XProtect 2024 R1 is the new Multiroom Audio feature in XProtect Hospital Assist which enables medical staff to listen to multiple patient rooms simultaneously. The combination of live video and audio provides a comprehensive overview of the patient’s condition enhancing the operational efficiency of the medical staff while empowering them to respond promptly to any critical situation demanding their attention.
In addition, a new Combined Media Player Format in the XProtect Smart Client simplifies the sharing of video exports by allowing users to export multiple video sequences into a single file, streamlining investigations and collaboration. For video analytics, XProtect Rapid REVIEW, the 2024 M1 update introduces an optimized user role management experience, ensuring that users have appropriate access rights without compromising security. The recent release also includes the innovative Fast Track capability, which enables investigators to locate objects swiftly across adjacent cameras by leveraging the camera geolocation setup in XProtect. Additionally, XProtect Rapid REVIEW M1 features multiple user-experience enhancements, such as the ability to search for cameras by tags, providing a more intuitive interface for operators.
At what stage is the market where you are currently active?
Video Technology Software Market
Milestone Systems operates in a highly competitive and rapidly evolving market. The company is at the forefront of integrating AI and machine learning into video analytics, allowing businesses to leverage data for more insightful security solutions. The video technology market is experiencing a surge in demand for analytics and cloud-based services, driven by trends like AI and responsible technology development. A development which is expected to increase the coming years.
What can you tell us about market trends?
Milestone has identified key trends shaping the video technology landscape, including the use of synthetic data to eliminate bias in video analytics and the emphasis on responsible technology, ensuring ethical AI and surveillance practices. This aligns with broader industry shifts toward more data-driven, secure, and scalable solutions. In the beginning of 2024 Milestone adopted and implemented the G7 Code of Conduct for advanced AI systems, becoming one of the first companies to do so.
“We need rules to ensure AI is being developed to serve humanity. But companies should not wait for regulation. They must take their own steps to identify and resolve the weaknesses and pitfalls of the AI they develop. When it comes to AI-enabled video, we have just scratched the surface of its potential benefits and uses. However, we also understand some of the pitfalls such as bias and false positives. At Milestone, we are taking significant steps to address potential weaknesses of our tools. By signing up to the G7 Code of Conduct we will continue to focus our efforts on building our software with trust, transparency, and accountability at the front of our minds,” said Thomas Jensen, CEO of Milestone Systems.
What estimations do you have for 2024?
Looking ahead, Milestone anticipates continued growth, particularly in cloud and video analytics. They aim to further expand their offerings in VSaaS and AI-driven technology, capitalizing on the increasing demand for scalable, data-driven video technology software. The company expects strong performance, buoyed by innovations in AI and analytics, which are transforming the security landscape.